Posted on November 27, 2007 8:27 am by Shel Holtz | Ethics | PR | Social Media
Dan York points me to a post from Jeff Pulver about what he wants from a PR firm. The underlying message: In most cases, these typically are not the things he actually gets. His post lists the kind of problems he experiences, from interns assigned to his account to account reps taking credit for his work.
Pulver,
CEOfounder and chairman…
Posted on November 26, 2007 10:26 am by Shel Holtz | Ethics | PR | Social Media
The latest controversy over deceptive and unethical PR practices doesn’t even involve a public relations agency. No, this time Dan Ackerman Greenberg is in the hot seat after posting the steps he and his company, The Commotion Group (which describes itself as “New Media and Marketing and Consulting”) take to improve the chances a YouTube video will go viral. These include having staff…
Posted on November 9, 2007 12:09 pm by Shel Holtz | Ethics | PR
I was not aware that the Public Relations Society of America added the following language to its Code of Ethics until Adam Denison pointed it out to me:
Emphasis on enforcement of the Code has been eliminated…Ethical practice is the most important obligation of a PRSA member.
The general reaction to efforts aimed at establishing a code of ethics in the blogosphere has been…
Posted on November 8, 2007 2:27 pm by Shel Holtz | Ethics | PR
The Code of Ethics that binds members of the International Association of Business Communicators features several provisions, among them…
- Professional communicators refrain from taking part in any undertaking which the communicator considers to be unethical.
- Professional communicators do not use confidential information gained as a result of professional activities for personal benefit and do not represent conflicting or competing interests without written consent of…
Posted on October 30, 2007 6:03 pm by Shel Holtz | Business | Ethics | Marketing | Video
A couple days ago, as I was checking out the latest view-count for the Dove “Onslaught” video on You Tube, I stumbled upon a video that took the “Self-Esteem” campaign to task. The video—which included bits and pieces from “Onslaught”—called out Unilever for its alleged hypocricy: The same company that owns Dove and its “Campaign for Real Beauty,” which decries the expectations the beauty and advertising industry force on…
Posted on August 29, 2007 5:45 pm by Shel Holtz | Blogging | Ethics
I find, on average, five pitches in various formats in my inbox each day. The delete key lets me deal with most of them in short order. When I see one that I find particularly irksome, I may be inclined to blog about what was wrong with the pitch; I might forward it to my friends over at The Bad…
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