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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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On the heels of reports that the U.S. Federal Trade Commission (FTC) is set to regulate companies and the bloggers they reach out to comes a series of reports about Betty Crocker’s campaign to get bloggers talking about its new line of gluten-free food products.

What struck me was this excerpt from Tiffany Janes’ report in Examiner.com (the website of the San Francisco…

A blogger code of ethics is another meme that seems to make the rounds every six months or so. This time, the call comes from Datuk Seri Syed Hamid Albar, Malaysia’s home minister, who said,

Blogging is touching the lives of more and more Malaysians. With such a powerful tool, bloggers are able to influence their readers and shape their perspectives. They can…

CBS News Analyst Andrew Cohen probably tells a joke at parties: “You know how to tell when a PR person is lying? His lips are moving.”

Probably nobody laughs. It’s an old joke, even if it is usually applied to politicians. But Cohen let everyone know where he stands on the practice of public relations on CBS Sunday Morning, when he said:

Show me a PR person…

When FriendFeed announced the availability of “rooms,” my podcast co-host, Neville Hobson, set one up for our show, FIR. We’ve implemented a variety of means by which our listeners can connect, from a traditional discussion forum to a Facebook group, but the FriendFeed room seems to have produced far better results, with 30 listeners joining and robust discussions emerging around links participants…

Ragan Communications—one of my clients—has produced a video of an interview with Jorge Cauz, the president of Encyclopaedia Britannica, another one of my clients. I love it when synergies like this happen. How often can you hype two clients in one post?

Ragan also has a write-up on WebShare, Britannica’s initiative to provide bloggers with access to Britannica content. Staff writer Melissa Underwood…

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