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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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In case you haven’t heard about it through other channels, Neville and I are hosting a Skypecast for a conversation on ethics in public relations. We’re recording the session as an installment for our For Immediate Release series of podcasts.

Please join us! All you need is a Skype account. Get to the Skypecast from this link. The session will take place this…

Dow‘s view of its corporate social responsibility (CSR) is pretty easy to find on the company’s website, only two clicks from the home page. There, the company covers charitable giving, education, community involvement, and worldwide social investments. On the social responsibility landing page, the company points with justifiable pride to its foundation, which contributes more than $18 million each year to education…

Note: I am cross-posting this from my travel blog. I’m pissed off enough that I want to give it as much exposure as I can.

I’m at the Renaissance Toronto Hotel Downtown, and until a few minutes ago, I was pleased with the hotel. I was upgraded due to my Marriott Rewards status to a nice split-level suite that overlooks an empty SkyDome.…

In an earlier post about the Edelman/Wal-Mart flog story, I noted that my friend Constantin Bastureaq wondered of The Word of Mouth Marketing Association might not become the big story for its lack of action given Edelman’s violation of the WOMMA code of ethics.

On November 1, WOMMA took such action, sending a letter to Richard Edelman and Rick Murray and posting it…

A quick search of Technorati reveals not much awareness yet in the PR corner of the blogosphere that Richard Edelman gave a detailed interview to IT World on the recent brouhaha over the “Wal-Marting Across America” flog. In the interview, published yesterday, Edelman admitted that his company failed the basic transparency test that applies to all media, not just new media, noting…

The Word of Mouth Marketing Association’s CEO Andy Sernovitz emailed me a batch of documents last night, an early look at WOMMA’s “Ethics 20 Questions.” While the 20 questions are already on WOMMA’s website, they are in draft form, being circulated for public comment, according to the FAQ, among the documents Andy included. The FAQ also notes that these are guidelines, not rules. “This is a tool designed to help you spot potential trouble…

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