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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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I’m sure you’ve all seen some family-oriented TV show in which the teenager screws up big-time. When finally confronted by his parents, the teen is shocked that there will be no further punishment. “You’ve been punished enough,” the understanding parent says.

Edelman has been punished enough. The bashing the global PR firm has taken over three covert blogs maintained for client WalMart has been severe and…

According to a story this morning at Online Media Daily, Edelman admitted yesterday that it is behind two more fake blogs (or “flogs”) launched on behalf of client WalMart. The revelations come in the wake of Richard Edelman’s commitment to abide by WOMMA’s guidelines on transparency.

Both of the blogs had appeared to be authored by WalMart supporters. According to the article by Tom Sibert:

One…

Following Vincent Ferarrii’s release of the now infamous recording of his attempt to cancel his AOL account, PRWeek reported that AOL had taken action to address the issue. According to AOL’s Corporate Communications VP, Nicholas Graham, the PR team and corporate executives sent a pair of emails and a talking points memo to employees “reinforcing its dedication for them to comport themselves with…

imageAn email from Trevor Cook alerted me to a campaign Trevor and Paull Young are undertaking to fight the scourge of astroturfing. Young has created a campaign home page on The New PR wiki, and he and Erin Caldwell have developed the logo you see here, and in the affiliations section of this blog’s left-hand column.

I’m more than happy to support…

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