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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Much of the content in this monthly long-form episode of FIR spotlights rising trends in marketing, including employee influencers, Gen Z’s rising power as influencers, the role of influencers in the 2024 U.S. presidential election, and AI’s growing presence in the marketing space. All of this is raising alarms about the need for marketers to be transparent and laser-focused on what matters to…

Communicators of all stripes are torn by the promise and peril of Generative Artificial Intelligence. From marketing to PR, from advertising to internal communications, communicators are moved nearly to tears by AI’s time-saving capabilities. AI handles mundane tasks with ease, freeing up precious time for more creative endeavors.

At the same time, generative AI’s ability to write and research has many communicators wondering…

Artificial Generative Intelligence (AGI) has been widely available publicly for less than a year, but the public relations industry has moved quickly to assess its potential and begin the process of implementation. How is it going so far? A brief from the PR Academy looks at the state of AGI in PR. Also in this monthly long-form episode:

  • Acast has…

Friday Wrap #247I choose the items to appear in the Wrap from those I have curated into my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

TWiT is suing Twitter—TWiT—Leo Laporte’s podcast network anchored by This Week in Tech—has filed a lawsuit against Twitter alleging breach of contract and trademark infringement. Laporte says he and Twitter…

Friday Wrap #246I choose the items to appear in the Wrap from those I have curated into my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook News Feed will focus even more on friends and family—Like it’s not hard enough getting your company’s posts to appear in a Facebook user’s News Feed, the company is…

Friday Wrap #245Happy New Year! Let’s kick off 2018 with the first edition of the Friday Wrap. As always, I choose the items to appear in the Wrap from those I have curated into my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to >my weekly email briefing..

News

You’ll soon be able to embed Snapchat Stories on your…

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