Holtz Communications + Technology

Over the years, I have authored or co-authored six published books. Every one of them is in LibGen—Library Genesis—the shadow library project that provides unfettered access to written material. Meta used LibGen to train Llama, its open-source generative AI model.

I’m fine with that.

I know a lot of my peers disagree. That’s fine with me, too. I understand their objection. But I do have a different…

A growing number of companies are offering internal communicators AI-powered advanced sentiment analysis tools to process real-time insights from chat platforms, emails, and discussion forums. These solution providers claim that analyzing employee conversations will help internal comms teams understand how employees respond to things in real time, just as sentiment analysis informs marketing and advertising decisions.

Listening is, of course, important.

The…

At a rally in Las Vegas this past weekend, President Donald Trump argued that the end of DEI means a return to hiring and promotion based solely on merit. I wrote about the perils of a meritocracy, but it is also important to understand that Trump is disingenuous about his belief in a meritocracy. To understand that disconnect, one need…

Artificial Generative Intelligence (AGI) has been widely available publicly for less than a year, but the public relations industry has moved quickly to assess its potential and begin the process of implementation. How is it going so far? A brief from the PR Academy looks at the state of AGI in PR. Also in this monthly long-form episode:

• Acast has…

My interest in adapting technology to communication was sparked in 1985. I remember the exact moment when the concept clicked for me. It was when an IT rep at the company where I worked saw the modem in my office and asked if I was on a BBS. I didn’t know what that was. He logged me onto one, and my life…

We take Black History Month very seriously where I work. For the second consecutive year, our Black Employee Resource Group (ERG)—called The Collective—is managing content and activities from the bottom up. It’s a far more effective and authentic—and less prescriptive—approach than having leadership deliver it from the top down.

As the head of communications (and, I like to think, a Collective ally), I’m doing all I can with the…