In every decade, a lot of businesses thrive because they can deliver what’s scarce. Scarcity is a fundamental economic concept that examines the gap between limited resources and limitless desires. Customers will beat a path to the doors of companies that can deliver whatever they want that’s in short supply.
For the next 10 years, according to business theorist Geoffrey Moore, authentic…
Posted on February 3, 2017 4:04 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Instagram | Visual Communication | Audio | Brands | Business | Facebook | Instant Messaging | Marketing | Measurement | Media | Mobile | Podcasting | PR | Publishing | Social Media | Transparency | Trust | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Volkswagen’s crisis response apparently paid off—Volkswagen has ousted Toyota as the world’s top carmaker. That’s remarkable, given that it wasn’t all that long ago some were predicting it wouldn’t even survive its emissions scandal. Despite some serious missteps…
Posted on January 24, 2017 9:22 am by Shel Holtz | The Workplace Experience | Internal | Trust
Employee engagement—that state when employees are motivated and able to give their best every day, committed to their employer’s goals and values—is woefully misunderstood. In response to low engagement scores, companies have invested millions of dollars in programs that may improve job satisfaction but have nothing to do with engagement. In some organizations, employees respond positively to engagement surveys even if they’re not…
Posted on January 20, 2017 1:52 pm by Shel Holtz | Chatbots | Sharing and Collaborating | Content | Instagram | Advertising | Blogging | Brands | Business | Facebook | Instant Messaging | Marketing | Media | Mobile | Participatory Communication | PR | Publishing | Search | Social Media | Trust | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Employee engagement webinar—This coming Thursday, January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication…
Posted on January 13, 2017 3:42 am by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | Management | The Workplace Experience | Content | Instagram | Visual Communication | Wearables | Books | Brands | Business | Crisis Communication | Facebook | Instant Messaging | Marketing | Measurement | Media | Mobile | Podcasting | PR | Research | Social Media | Transparency | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Employee engagement webinar—January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line…
Posted on December 30, 2016 10:27 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Visual Communication | Wearables | Audio | Brands | Business | Channels | Customer Service | Facebook | Marketing | Measurement | Media | Mobile | Monitoring | Politics | PR | Research | Social Media | Trust | Twitter | Video
This is traditionally a slow news week, so it’s a shorter-than-usual Wrap this week (and likely next week, as well, unless CES delivers some surprises). I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
No, engagement isn’t dead—I have been surprised to see so many…
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