Posted on December 30, 2016 10:27 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Visual Communication | Wearables | Audio | Brands | Business | Channels | Customer Service | Facebook | Marketing | Measurement | Media | Mobile | Monitoring | Politics | PR | Research | Social Media | Trust | Twitter | Video
This is traditionally a slow news week, so it’s a shorter-than-usual Wrap this week (and likely next week, as well, unless CES delivers some surprises). I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
No, engagement isn’t dead—I have been surprised to see so many…
Posted on December 16, 2016 8:32 pm by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | Sharing and Collaborating | Content | Instagram | Pinterest | Brands | Business | Channels | Customer Service | Facebook | Marketing | Media | Mobile | PR | Research | Skype | Social Media | Social networks | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Write online reviews with no fear of lawsuits—U.S. President Barack Obama has signed the Consumer Review Fairness Act, which protects consumers who write negative reviews on Yelp, TripAdvisor, and other review sites. The bill…
Posted on December 2, 2016 1:46 pm by Shel Holtz | Employee Engagement | Chatbots | The Workplace Experience | Content | Instagram | Advertising | Audio | Brands | Business | Channels | Crisis Communication | Facebook | Instant Messaging | Location-based Services | Marketing | Measurement | Media | Mobile | Politics | PR | SNCR | Social Media | Social networks | Trust | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly…
Posted on November 18, 2016 8:34 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Brands | Business | Crisis Communication | Ethics | Location-based Services | Marketing | Media | Mobile | Politics | PR | QR Codes | Social networks | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing
PepsiCo has become the face of a cautionary tale—Speaking at a conference, PepsiCo CEO Indra Nooyi noted that her employees were upset about the election of Donald Trump. “The question they are asking,” she said,…
Posted on September 30, 2016 1:14 pm by Shel Holtz | Virtual and Augmented Reality | Content | Instagram | Brands | Business | Channels | Content Curation | Customer Service | Ethics | Facebook | Instant Messaging | Marketing | Media | Mobile | Politics | PR | Search | Social Media | Transparency | Trust | Video
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
One of the items I share this week reveals the marketers aren’t taking advantage of employees, a huge majority of whom use social media during their work days.…
Posted on September 28, 2016 10:01 am by Shel Holtz | Business | Ethics | Internal | Transparency | Trust
The current state of employee engagement isn’t pretty. According to Gallup, only 33% of employees are engaged with their jobs (that is, poised to deliver discretionary effort to help the company succeed).
Engagement isn’t everything, of course; other employee-related factors drive business results, from job satisfaction to a sense of purpose. But there’s a problem there, too. Gallup’s research indicates that “just four in 10…
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