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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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In multiple ways, Artificial Intelligence is redefining the role of the public relations professional. Some of that change is the result of new tools that automate processes that once consumed copious amounts of time. One such tool reviews services that solicit expert commentary at journalists’ requests, then crafts responses. The marketing of this tool, dubbed Synapse by its Lithuanian founders, has…

In the mid-1980s, the toy company Mattel held a quarterly town hall for managers and above. Those employees below the manager level were excluded for purely logistical reasons: the largest room at the Mattel headquarters campus wasn’t large enough to accommodate all local employees, and there was no appetite to spend the money on a hotel ballroom.

As communications director, I knew that…

A growing number of companies are offering internal communicators AI-powered advanced sentiment analysis tools to process real-time insights from chat platforms, emails, and discussion forums. These solution providers claim that analyzing employee conversations will help internal comms teams understand how employees respond to things in real time, just as sentiment analysis informs marketing and advertising decisions.

Listening is, of course, important.

The…

“We are hard-wired for face-to-face communication. Anything that is not face-to-face is a corruption of face-to-face communication.”

I do not remember who said this during a session at a conference many years ago, but the statement has stuck with me.

Humans evolved as social creatures who relied on face-to-face communication for survival, cooperation, and social bonding. Before written language was first introduced around 3200 BCE…

The futility of New Year’s resolutions was weighing on me the other day. I want to be better at some things in the new year: exercising more, eating healthier, spending more time with family, reading more. I am, however, acutely aware that, according to research, 23 percent of people quit their resolutions by the end of the first week, and 43…

A friend recently posted a short opinion on Facebook:

“ONLY THREE KINDS OF PROFESSIONAL WRITERS would lean on AI to puke out their prose: the lazy, the cynical and the hopelessly overwhelmed. Tell me I’m wrong.”

This post was, in fact, a promo for a longer blog post. His blog, by the way, is excellent. My friend is an excellent writer. He wrote an excellent…

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