Posted on July 12, 2017 8:38 am by Shel Holtz | Internal | A Model for Employee Communication | Monitoring
This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders. In this post, we continue examining the outer ring of the model with a look at listening.
The…
Posted on January 6, 2017 12:13 pm by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | Content | Instagram | Visual Communication | Wearables | Audio | Brands | Facebook | Marketing | Media | Mobile | Monitoring | PR | Research | Social Media | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
On January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver…
Posted on December 30, 2016 10:27 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Visual Communication | Wearables | Audio | Brands | Business | Channels | Customer Service | Facebook | Marketing | Measurement | Media | Mobile | Monitoring | Politics | PR | Research | Social Media | Trust | Twitter | Video
This is traditionally a slow news week, so it’s a shorter-than-usual Wrap this week (and likely next week, as well, unless CES delivers some surprises). I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
No, engagement isn’t dead—I have been surprised to see so many…
Posted on November 16, 2016 5:25 pm by Shel Holtz | Business | Crisis Communication | Ethics | Facebook | Media | Monitoring | Politics | PR | Social Media | Twitter
Allergan’s Botox will soon be available for dog and cat cosmetic treatments! GE discourages Muslim children from pursuing STEM education! Engineer due to testify in case against Bechtel found shot to death! Walmart sells Chinese-made toy that kills 100s of children! CVS importing fake drugs from Syria!
None of these stories, of course, are true, nor have they appeared anywhere. I made them up. But that…
Posted on August 23, 2016 4:40 pm by Shel Holtz | Internal | Monitoring | Social networks
An employee at an A&W root beer stand near the airport in Washington, D.C. noticed something interesting. Some customers were dropping the meals and snacks they bought into their carry-ons. The behavior increased over time. The employee told his boss about it and his boss listened, adding a new service: delivering boxed lunches to planes on the tarmac. That led American…
Posted on May 16, 2016 2:05 pm by Shel Holtz | Content | Instagram | Pinterest | Brands | Channels | Ethics | Facebook | For Immediate Release | Marketing | Monitoring | PR | Social Media | Technology | Twitter
Cross-posted from the FIR Podcast Network
Today’s panel features DomainSkate COO Howard Greenstein, Scott Monty Strategies founder Scott Monty, and Trafalgar Communications principal Donna Papacosta, along with host Shel Holtz, exploring these topics:
- Facebook’s Trending Topics kerfuffle, what it means for communicators, and the broader implications of trying to get a message across to people who live in the “filter bubble”
- Instagram’s new logo, which…
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