Posted on November 26, 2007 10:26 am by Shel Holtz | Ethics | PR | Social Media
The latest controversy over deceptive and unethical PR practices doesn’t even involve a public relations agency. No, this time Dan Ackerman Greenberg is in the hot seat after posting the steps he and his company, The Commotion Group (which describes itself as “New Media and Marketing and Consulting”) take to improve the chances a YouTube video will go viral. These include having staff…
Posted on November 20, 2007 1:47 pm by Shel Holtz | Media | PR | Social Media
How’d I miss this? Ford Motor Company has issued a social media release about its 2008 Focus. Ford is one of the largest companies to adopt the format. The release features a fact list, video (on YouTube), photos (on Flickr), and quotes from Ford executives, along with links, a PDF fact sheet, tags, and an RSS feed. As with most social…
Posted on November 9, 2007 12:09 pm by Shel Holtz | Ethics | PR
I was not aware that the Public Relations Society of America added the following language to its Code of Ethics until Adam Denison pointed it out to me:
Emphasis on enforcement of the Code has been eliminated…Ethical practice is the most important obligation of a PRSA member.
The general reaction to efforts aimed at establishing a code of ethics in the blogosphere has been…
Posted on November 8, 2007 2:27 pm by Shel Holtz | Ethics | PR
The Code of Ethics that binds members of the International Association of Business Communicators features several provisions, among them…
- Professional communicators refrain from taking part in any undertaking which the communicator considers to be unethical.
- Professional communicators do not use confidential information gained as a result of professional activities for personal benefit and do not represent conflicting or competing interests without written consent of…
Posted on November 2, 2007 1:09 pm by Shel Holtz | Blogging | PR
In the wake of the “PR Sucks” meme that’s been making the rounds over the past week, Jeremy Pepper has posted a SlideShare presentation introducing PR newbies to social media, with a focus on smart blogger outreach. Coupled with Todd Defren’s clip-and-save tip sheet, this is a good introduction to the topic, about which plenty of material is available over at TheNewPR wiki.
| Posted on October 30, 2007 4:18 pm by Shel Holtz | Blogging | PR
Hat tip to C.C. Chapman, who already blogged this and tipped his hat to Jeremy Pepper, who tweeted it.
Wired magazine editor Chris Anderson—author of “The Long Tail”—has posted an item to his blog that makes an excellent (although not a new) point, then ruins it with a vindictive, mean-spirited, and ultimately childish action. (I subscribe to Anderson’s feed, so I would have seen the post sooner or…
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