Posted on July 28, 2025 12:05 am by Shel Holtz | For Immediate Release | Internal | Mobile | PR
In multiple ways, Artificial Intelligence is redefining the role of the public relations professional. Some of that change is the result of new tools that automate processes that once consumed copious amounts of time. One such tool reviews services that solicit expert commentary at journalists’ requests, then crafts responses. The marketing of this tool, dubbed Synapse by its Lithuanian founders, has…
Posted on May 27, 2024 12:09 pm by Shel Holtz | Marketing | PR | Artificial Intelligence
Communicators of all stripes are torn by the promise and peril of Generative Artificial Intelligence. From marketing to PR, from advertising to internal communications, communicators are moved nearly to tears by AI’s time-saving capabilities. AI handles mundane tasks with ease, freeing up precious time for more creative endeavors.
At the same time, generative AI’s ability to write and research has many communicators wondering…
Posted on October 2, 2023 3:00 am by Shel Holtz | Ethics | For Immediate Release | Marketing | Media | Podcasting | PR | Diversity | Artificial intelligence (AI)
Artificial Generative Intelligence (AGI) has been widely available publicly for less than a year, but the public relations industry has moved quickly to assess its potential and begin the process of implementation. How is it going so far? A brief from the PR Academy looks at the state of AGI in PR. Also in this monthly long-form episode:
- Acast has…
Posted on June 23, 2023 1:31 pm by Shel Holtz | Crisis Communication | PR | Social Media | Social Networking | Trust | Artificial intelligence (AI)
Online disinformation and misinformation have long been a thorn in the side of organizations. The rapid spread of false information, fueled by individuals who believe and share it, poses a significant challenge. After all, “Falsehood flies, and truth comes limping after it,” as Jonathan Swift astutely observed back in 1710. (The Americanized version has a lie circling the globe before the truth gets…
Posted on March 4, 2023 3:34 pm by Shel Holtz | Business | Ethics | PR | Search | Technology | Artificial intelligence (AI) | Metaverse
My interest in adapting technology to communication was sparked in 1985. I remember the exact moment when the concept clicked for me. It was when an IT rep at the company where I worked saw the modem in my office and asked if I was on a BBS. I didn’t know what that was. He logged me onto one, and my life…
Posted on February 16, 2023 4:52 pm by Shel Holtz | Management | PR
Earlier today, as I moderated a panel discussion with five Fellows of the International Association of Business Communicators (IABC), one of the panelists asked our opinion about the utility of a “message house” when providing counsel to leaders.
I have been a professional communicator for 46 years and either a department leader or strategic consultant for about 40 of them. I have read more…
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