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Shel Holtz
Communicating at the Intersection of Business and Technology
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How to do outreach, from Jeremy Pepper

In the wake of the “PR Sucks” meme that’s been making the rounds over the past week, Jeremy Pepper has posted a SlideShare presentation introducing PR newbies to social media, with a focus on smart blogger outreach. Coupled with Todd Defren’s clip-and-save tip sheet, this is a good introduction to the topic, about which plenty of material is available over at TheNewPR wiki.

Comments
  • 1.Thanks. I figured we can all use a primer to build our own education programs.

    Jeremy Pepper | November 2007 | San Francisco

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