Holtz Communications + Technology

UK agency

wire service WebIt PR has produced a video detailing the elements of its social media news release service and uploaded it to YouTube. The video gives credit to Tom Foremski’s post calling for the transition to the social media release as well as SHIFT Communications’ initial template. Webit PR’s Stephen Davies has blogged about the video. Nice work!

My post on August 2 about a news release issued by the Adfero Group has prompted some discussion about some of the fundamentals of the social media release. Adfero’s “interactive” news release embraces some of the elements of the social media release, but retains the narrative style of traditional releases.

Adfero representatives offered well-thought-out arguments for rejecting the bullet-listed “Core News Facts” section of the…

It’s easy to have conflicting feelings over Lisa LaMotta’s Forbes piece on public relations (The Single Greatest Marketing Tool). It’s always nice to see the business press acknowledge that PR has value. Still, the number of inaccurate and questionable statements in the piece left me shaking my head. Take, for example, LaMotta’s definition of PR: “the discipline of shedding a benevolent light on a person, company…

Todd Defren pointed me (and everyone else reading his Twitter tweets) to a post by Geoffrey Livingston detailing his success with a social media news release. The case study involves the launch of a client’s website; in it, Livingston goes through the process of creating the release and chronicles the results, which included solid media and blog coverage.

A couple things are…

Neville reports on Eric Schwartzman’s interview with Stowe Boyd and Stowe’s assertions that…

• A social media press release is a waste of time, and
• Organizations should stop issuing press releases and simply use blogs

While Stowe does not ruffle my features (his assertion), he does put me in an odd position of defending old media. It’s odd because I spend most of my time evangelizing and…

A friend of mine is fighting the good fight at her company, trying to convince the powers that be that a job she wants to fill belongs in the Communications department and not in IT. It seems like a no-brainer to me, but she’s running into stiff resistance. I have her permission to share this snippet from her email to me:

I???m…