Posted on November 21, 2013 9:02 am by Shel Holtz | Content | Marketing | PR | Video
Short-form video news updates could be a great way to keep your audiences up to date on company news and activities using a format that invites viewing.
PayPal, the eBay-owned payments company, shares one every week with employees. PayPal in 90 Seconds offers a quick, engaging tour around PayPal’s world, letting employees know what other employees are up to in parts of the…
Posted on November 1, 2013 11:48 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Brands | Business | Crisis Communication | Facebook | PR | Social Media | Social networks
(c) Can Stock PhotoWelcome to November, everyone! Don’t forget that it’s also Movember, the global charity whose vision “is to have an everlasting impact on the face of men’s health. During November each year, Movember is responsible for the sprouting of millions of moustaches on men’s faces around the world. Through the power of the Mo, vital funds and awareness are raised to combat…
Posted on October 18, 2013 7:02 am by Shel Holtz | Advertising | Customer Service | Facebook | Google+ | Marketing | PR | Twitter
Image (c) CanStock PhotoChanges to services at the big three—Google, Facebook and Twitter—lead this week’s review of news, announcements and research. I collect stories for the Wrap in my link blog at LinksFromShel.tumblr.com, which you’re welcome to follow.
Shrug off the real-time and native advertising phenomena all you like. The skeptics aren’t stopping the world’s largest PR…
Posted on August 24, 2013 2:18 am by Shel Holtz | Content | Visual Communication | Brands | Facebook | Google+ | Intranets | PR
(c) Can Stock PhotoSocial media was front and center in the news this week. Facebook announced it was leading an initiative to bring the Internet to the two-thirds of the world that doesn’t have access, while the Huffington Post made waves by announcing it would no longer permit the posting of anonymous comments. In the midst of these stories, other announcements and…
Posted on August 22, 2013 2:28 am by Shel Holtz | Ethics | For Immediate Release | PR
At the World Public Relations Forum 2012 in Melbourne, Australia, almost 800 public relations practitioners endorsed the Melbourne Mandate, a call to action of new areas of value for public relations and communication management. It was co-created by 1,000 people from 30 countries over the course of a year.
In this FIR Interview, co-hosts Neville Hobson and Shel Holtz discuss this
Posted on August 7, 2013 8:41 am by Shel Holtz | For Immediate Release | PR
AirPR has raised a bit of a stir since it was launched with the proposition that startups, unable to spend the kind of money it costs to engage a public relations agency, can do better by connecting with an independent PR practitioner listed on the AirPR site. A sort of online dating service for startups seeking PR, AirPR is the…
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