From the Blog

Friday Wrap #206: Videos get sound, fake news fail, holograms on your phone, UGC beats brand posts

Friday Wrap #206I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

On Thursday I’ll present a webinar on communication to employees about the political sides companies are taking. If you think this won’t be relevant to your company, think again. Organizations are figuring out that they will succeed or fail based on their values. Addressing social change is one of the three big ones that leads customers, investors, and prospective employees to decide they will or won’t do business with you. Imagine if your employees don’t know… Read More »

Values Wars: CEO outbursts vs. authentic sustainable engagement

Companies will compete on their valuesIn every decade, a lot of businesses thrive because they can deliver what’s scarce. Scarcity is a fundamental economic concept that examines the gap between limited resources and limitless desires. Customers will beat a path to the doors of companies that can deliver whatever they want that’s in short supply.

For the next 10 years, according to business theorist Geoffrey Moore, authentic sustainable engagement will be the most important scarce commodity.

The notion of authentic sustainable engagement underlies a new report from Brian Solis, Influencer 2.0: The Future of Influencer Marketing. (TopRank Marketing and Traackr produced… Read More »

FIR Podcast #74: Influencer Marketing or Influencer Relationships?

For Immediate Release

Cross-posted from the FIR Podcast Network

Note: This episode continues our experiment with a streamlined format: two guest co-hosts instead of three panelists and fewer stories. We were able to shave even more time off the show this week and will aim for further slimming next week. Please let us know how you like the format — and the length — by sending an email to .(JavaScript must be enabled to view this email address)