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From the Blog

One door closes, another opens: Announcing my new FIR Podcast Network show

Only two episodes remain of The Hobson & Holtz Report. After 10 years and 8 months—and 824 episodes—Neville Hobson will bid “cheerio” to podcasting, leaving a gaping hole in the FIR Podcast Network lineup.

Two sentiments have been shared more than any others by listeners who have lamented the end of The Hobson and Holtz Report. First, they’ll miss Neville (and his British accent). Second, they’ll miss the every-Monday overview of latest news and trends at the convergence of business, communication, and technology. (Of all the things I’m proud of in our 10-plus years together, I’m most proud of providing listeners with a single… Read More »

Friday Wrap #168: A Facebook milestone, lower brand engagement, VR for B2B, cats on Periscope

Friday Wrap #168
Flickr photo of leftovers in a foil swan courtesy of Sean Freese

The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow.


One billion people access Facebook in a single day… Read More »

Pick a card, tell a story

StoryHow PitchDeck


Tell me a fact and I will learn.
Tell me a truth and I will believe.
But tell me a story and it will live in my heart forever
—Native American Proverb

We humans are storytelling creatures. We relate to our pasts and futures, to the world around us, to our fears, to our relationships, our beliefs, to everything in our lives through stories. When we sleep, we dream in stories.

Even in business, the way we talk about narratives isn’t all that different from a novelist framing the elements of a new book. A lot of companies invest in storytelling as a discipline. Companies from software companies to travel agencies, from mobile… Read More »