From the Blog

Friday Wrap #186: Bank ethics, AI messaging, live-streamed debates, declining Twitter spends, & more

Friday Wrap #186I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook overestimated video viewing times—The average time Facebook has told advertisers people spent watching videos was seriously overestimated for the last two years. The excessive figure resulted from only counting videos seen for three or more seconds and didn’t factor in shorter views. “The miscalculation likely led to an overestimated viewing time of 60 to 80%,” according to C|Net, and may well have led advertisers to spend more than they otherwise would… Read More »

Shrink-Wrap #11: Forget Skittles. Let’s talk chat bots.

It was a toss-up this week. The Skittles-refugee kerfuffle blew up in my feeds, but there were also a bunch of diverse items about chat bots. So let’s talk about both. But mainly chat bots.

Links from this episode:

Stop trying to make employees happy. It’s not your job.

Making employees happy is not your job

Beth and Mary have worked for the same company for about the same length of time.

They work at same tier of the company hierarchy. They are paid about the same, have the same benefits, have equally supportive and communicative bosses, and have experienced roughly the same employee journey through their careers. Count Beth and Mary among the company’s engaged employees who are good at their jobs and do them well.

Mary is happy. She is upbeat. She loves life.

Beth? Not so much. Beth always looks as though she is in despair. She sighs a lot. Smiles appear forced. Her somber demeanor has little impact on her relationship with her… Read More »