From the Blog

FIR Podcast #125: I Love My Parents, Lady Gaga and Humpty Dumpty

For Immediate Release

Cross-posted from the FIR Podcast Network.

This week’s conversations feature Peter Himler on companies using founders and entrepreneurs as spokespersons, Donna Papacosta on the Oxford Comma, and David Spark on a study on business video consumption habits. Other stories include…

  • Google has introduced its own version of Stories
  • You can still buy a newspaper from a newspaper rack
  • Twitter’s new feature streams local news video from the scene of breaking news
  • Facebook is creating a section in Watch to feature breaking news
  • Comments on Twitter or YouTube could get you banned from Twitch
  • Facebook is making it easier for… Read More »

FIR Podcast #124: Founders as Spokespersons

For Immediate Release

Cross-posted from the FIR Podcast Network.

Company founders are turning up more and more as spokepersons in advertising and marketing. (Have you heard the founder of Third Love or the co-founders of Bombas pitching their products on the radio instead of a paid spokesperson?) On this week’s FIR, hear conversations about this trend with Scott Monty and Gerard Corbett. Also on this week’s episode:

  • Facebook tests a downvote option
  • Publishers dropped from Facebook’s News Feed are turning to LinkedIn
  • Dodge faces backlash for invoking Dr. Martin Luther King in a Super Bowl ad
  • Smart speakers are gaining the public’s trust by… Read More »

FIR Podcast #123: Tide Pods and Crock-Pots

For Immediate Release

Cross-posted from the FIR Podcast Network.

This week’s conversations featured Melissa Agnes on how two companies deftly handled surprise issues not of their own making, Kami Huyse on Richard Edelman’s assertion that PR needs to pivot from advocacy to education, and Sharon McIntosh on a Pew study revealing how workers feel about trending workplace issues. Also in this episode…

  • Could Facebook be getting ready to kill the News Feed altogether?
  • Facebook users accustomed to getting their news on the social network are going back to mainstream media for their news
  • People are creating porn with AI, using the faces of… Read More »