Holtz Communication + Technology

Book Shel Holtz to speak at your next meeeting (Photo (cc) Kenneth Yeung)

HC+T Services

From the Blog

Companies should look to PR to ensure strong characters before crisis hits; just ask Sony and Uber

Brands need PR to solidify high-integrity culturesA brand’s reputation can rise or fall based on how it reacts to unplanned events. Having a crisis plan in place is a good start, but it’s not enough. The right response has to be part of the organization’s character, part of its DNA.

Two companies have hurt themselves and eroded their own reputations with woefully tone-deaf responses to events. As these cases are analyzed in the days and weeks to come, crisis planning will undoubtedly be invoked. In both cases, though, all the planning in the world wouldn’t have stopped these businesses—Uber and Sony—from reacting based on their core nature.

When an unbalanced gunman with a long… Read More »

The Hobson & Holtz Report - Podcast #786: December 15, 2014

FIRQuick News: Apple makes inroads into the airline industry with enterprise sales of iPhones and iPads, 60 employees can increase your reach by 1000% says report, Apple recruiting fashion/luxury experts ahead of Apple Watch debut, what Facebook’s search feature means for brands and publishers; Ragan promo;

News That Fits: Microcopy is a new frontier for writers; Dan York’s Tech Report: blogging once a day, new podcasting app for iPhone, and more; Twitter has made the 24-hour news cycle into a 2-hour news cycle; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; do PR agencies… Read More »

Friday Wrap #131: Agency settles with FTC, Instagram overtakes Twitter, employees expand reach

Friday Wrap #131
Flickr photo courtesy of Retis
The Friday Wrap is my weekly collection of articles, posts, and reports that may not have risen to the top of your news feed but still can add value to your work as a communicator. I collect all the items I find interesting on my link blog, which you’re welcome to follow. The link blog is my source for items to appear in the Wrap as well as those I’ll report on in my weekly podcast.

News

FTC settles with agency whose staff tweeted about clients—It’s a standard practice in PR and marketing agencies to ask agency staff to support client activities with tweets, Facebook posts, and other missives in their… Read More »