From the Blog

A New Model for Employee Communciation, Part 6: Branding

A New Model for Employee Communication, Part 6: Branding

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders. In this post, we continue examining the outer ring of the model with a look at consultation.

Revised Employee Communication Model

The series:
Part 1: Introduction
Part 2: Overview
Part 3: Alignment
Part 4: Listening
Part 5: Consultation

The outer ring of the model represents the work that employee communicators engage in every day; they are infused in all communications. Branding is the fourth outer ring segment. The kind of corporate… Read More »

FIR Podcast #97: Welcome to manhood, ma’am

For Immediate Release

Cross-posted from the FIR Podcast Network

Shonali Burke and Olivier Blanchard joined host Shel Holtz for conversations about these topics:

  • Gillette’s practice of mailing a razor to young men turning 18 to welcome them to manhood occasionally winds up sending the package to women and older men. Their responses on social media aren’t hurting the company a bit.
  • Marketers are embracing chatbots, a trend that will only continue to grow and evolve as AI and smart audio become more common.
  • Unconscious bias in the workplace can have an impact on productivity and innovation, among other things. If it’s unconscious, what can be… Read More »

(Abbreviated) Friday Wrap #223: Amazon vs. the world, gender stereotyping standards, doing AMAs well

Friday Wrap #223I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Data Journalism for Communicators

Data journalism is more than just a trend in the publishing world. Its momentum is crazy big with media outlets investing more and more into the practice of telling stories with numbers. The PR world has not caught on. There is potential in pitching data stories as well as producing our own data journalism to elevate our content marketing efforts. I’ll get you up to speed on data journalism in my July 27 webinar. Register

By the way, I… Read More »