Posted on June 17, 2014 11:10 am by Shel Holtz | PR
Image: Giulia ForsytheIt is time to add Wikipedia to your list of communication competencies.
Yes, you should know how to create and edit an article. Wikipedia is a collaborative encyclopedia that touts its crowdsourced nature. If you represent a company or client that pays you, though, writing and editing are, for the most part, out of bounds. Your Wikipedia competency has…
Posted on June 6, 2014 9:49 am by Shel Holtz | Content | Advertising | Brands | Facebook | Marketing | Mobile | PR | Research | Search | Social Media | Twitter | Video
Dalek cupcake wrappersGreetings from Toronto, site of the 2014 IABC World Conference. The city has dished up some great weather, which I plan to enjoy as soon as I finish up this week’s Wrap, a review of news and posts from the last week that might have flown by under your radar but are still of interest and use to communicators.…
Posted on May 8, 2014 11:35 am by Shel Holtz | Marketing | PR
I wrapped up a judging assignment for a communications awards competition a while back, and the experience has been preying on my mind.
This wasn’t my first rodeo. I have judged IABC’s Gold Quill awards many times, as a division judge, division coordinator, and Blue Ribbon Panel judge. I have also judged programs for other organizations. It has been a few years,…
Posted on March 19, 2014 7:39 am by Shel Holtz | Crisis Communication | Internal | Media | PR
Jill Rowley says Oracle fired her for violating the company’s social media participation policy after she gave an interview to Advertising Age. The AdAge article from early last month offers a concise look at Rowley’s work as head of the company’s social selling effort, where she was helping Oracle’s sales staff learn how to use social networks as part of their jobs. According to…
Posted on February 6, 2014 5:23 pm by Shel Holtz | Content | Audio | Brands | Facebook | Measurement | Podcasting | PR | Research | Social Media
The Friday Wrap is my weekly review of items I caught in my feeds and subscriptions that I found interesting enough to share, but don’t include the big news items you weren’t likely to miss. I select items for the Wrap from my link blog, which you’re welcome to follow. It’s at LinksFromShel.tumblr.com.
73% of U.S. teens are on…
Posted on January 31, 2014 10:28 am by Shel Holtz | Content | Brands | Business | Facebook | Marketing | Mobile | PR | Social Media
The Friday Wrap is my weekly culling of articles and posts I’ve collected that could be of interest to communicators, but that you may have missed in your own scans. I collect all the items I’ll consider for the Wrap at my link blog, LinksFromShel.tumblr.com, which you’re welcome to follow.
That’s the conclusion of SHIFT Communications’ Christopher S. Penn after reviewing…
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