Holtz Communications + Technology

You know we’re sitting on four million pounds of fuel, one nuclear weapon and a thing that has 270,000 moving parts built by the lowest bidder. Makes you feel good, doesn’t it?

These words were uttered by Steve Buscemi’s character in the sci-fi flick, “Armageddon,” as the crew blasted off in a space shuttle in an effort to save humanity from an asteriod hurling through…

SHIFT Communications’ release of an updated Social Media Press Release template—first introduced in 2006—more fully weaves social media into the release with a focus on making it as easy as possible to share its various elements.

While the first template and the version 1.5 follow-up both sparked a considerable amount of attention, the new 2.0 version caused barely a whisper. When we chatted about…

(c) Can Stock PhotoThe Friday Wrap this week is rich with research results, case studies, and reports. As always, there was more content to choose from than space allowed. You can skim the complete list of stories and posts I tagged at my link blog, LinksFromShel.tumblr.com.

For a long time, the leaders of the…

I’ve introduced a new section to the holtz.com website. News is a place to get caught up on the latest in a variety of communications-related subjects.

I decided to set up the News tab after reading a guest post on ProBlogger by Brian Lippey, who runs Guitar Shop TV, a community for guitar lovers. Lippey writes that he wanted to add a…

The past week has presented the Wrap with an embarrassment of riches. The challenge: Which items to include? To see the abundance of stories from which I had to choose, visit my link blog, where I collect stories and posts for consideration in the Wrap and on my podcast. The link blog is at LinksFromShel.tumblr.com.

(c) Can Stock PhotoEarning coverage in the mainstream press is harder than ever for two reasons.

First is the reduced opportunity for coverage. By 2010, newsrooms had 30% less staff than they had at the turn of the century. The reporter who used to cover your company is gone; now there’s a reporter who covers your industry, or several industries. He has less…