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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Friday Wrap #185The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…

Communicators have to stop being hired guns

In Hollywood Westerns, the hired gun is called in to clean up the town after problems have spun out of control. (The problems usually involve a cattle baron.) More often than not, communicators are the hired guns of business. Unless they have that coveted “seat at the table,” they are never part of the decisions they’ll wind up having to communicate. Even then,…

Friday Wrap #184The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…

Blockchain: PR's latest technology frontier

Why don’t most producers of goods sell directly to customers? There are no Whirlpool stores. If you want a Whirlpool refrigerator, you go to Sears or some other retailer that sells appliances. Even if you visit the Whirlpool website, you will find that each product listing comes with a “Where to Buy” button.

Whirlpool is not in the direct sales business. Managing all those…

Friday Wrap #185The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…

Friday Wrap #184The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…

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