Posted on October 25, 2005 8:00 pm by Shel Holtz | Podcasting
Stanford University has embraced podcasting in a big way. The University where Google’s founders hammered out their code has loaded more than 400 audio files into a special portal in the iTunes Music Store, accessible through a page on the University’s own website.
Content is available in six major categories, each of which has several subcategories. For example, under “Heard on Campus,” you’ll find podcasts…
Posted on October 14, 2005 9:57 am by Shel Holtz | Blogging | Business | Podcasting
In his wonderful Corporate Hallucinations blog, Steve Crescenzo reports on how McDonalds’ COO is using blogs and podcasts. I particularly liked the COO’s advice on how to get these new media past the lawyers:
Bring them into it early and often. Make them feel a part of the process. The truth is, you probably have the policies in place already, if you have…
Posted on October 14, 2005 9:02 am by Shel Holtz | Podcasting
Over at the BusinessWeek Blogspotting blog, Heather Green recounts a conversation with an advertising exec who wondered if BW would reconsider its coverage of podcasting in the wake of Apple’s introduction of a video iPod. This advertising exec fails to understand that new media don’t kill old media. And in this case, the old medium (if you can consider podcasting old at 14…
Posted on October 11, 2005 9:56 pm by Shel Holtz | Podcasting
In my ???Writing for the Wired World??? workshops, I begin by pointing out a fundamental difference between business websites and everything else on the web. When you build a family site (birthday party pictures and the like) or a fan site (if you love your Mini Cooper, for instance) or a performance art site (fun with Flash, for example), your…
Posted on October 7, 2005 7:29 am by Shel Holtz | Blogging | Business | Podcasting | Social Networking | Wikis
In workshops and talks, I’ve been suggesting that the web has become balkanized. Three separate entities have emerged:
- The “reference web”— The traditional web where people go to extract information. Characterized by the receiver-driven model of communication, it’s all about pulling what you want when you want it.
- The “collaborative web”— Social media, consumer-generated content, conversations. This is made up of wikis, blogs, social networking sites, tag-driven sites, and…
Posted on October 5, 2005 11:06 pm by Shel Holtz | Podcasting
In addition to participating on one of the panels at the Conference Board’s recent Communication and Technology conference, I wandered the conference area with my Marantz PMD 660 digital recorder and a condenser microphone, grabbing people for quick interviews. In all, I snagged four speakers after their talks, along with several participants whom I asked for their biggest “ah ha” moment or most…
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