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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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There’s plenty of blogospheric buzz over Loic Le Meur’s podcast interview with French Interior Minister Nicolas Sarkozy. (Le Meur is Six Apart‘s top European executive and a prolific blogger.) Despite the lack of any shocking revelations, the interview caused a stir because, well, French politicians just don’t engage in such behavior. Granting interviews to producers of non-traditional media like podcasts is just unseemly. But…

I’ve seen a few references to the launch of a podcast by Motel 6, narrated by folksy-voiced author Tom Bodett, who also narrates the hotel chain’s radio commercials, the short-term podcast is a tongue-in-cheek series titled, “Top 6 Reasons to Stay at a Motel During the Holidays.” (Six reasons because it’s Motel 6. Get it?)

In an Adweek story about the podcast, Motel 6 advertising and…

On the Frappr map for our podcast, one of the contributors offered this comment: “Love the show! Thanks for including us in the conversation.”

A conversation in a podcast? Not according to Steve Rubel, who comments about the possibility that a product-focused podcast is co-hosted by two fictitious characters: “I feel this approach is suitable for a podcast but not for a blog because…

I just got an email from Neville letting me know he had submitted our podcast, For Immediate Release, to Podzinger. Neville offered a link to a Blogspotting post by Stephen Baker on the service. According to Baker, Podzinger actually searches the voice file, translates it to text (presumably using some kind of voice-to-text application), then indexes the results. I decided…

A bit of Javascript from del.icio.us will let visitors to your website or blog play any MP3 file just by clicking the link. Visitors to the For Immediate Release podcast blog are able to listen to a stream of the show thanks to a Java applet called Wimpy, but this is far simpler, free,  and seems to work great. The code…

Bridge Ratings, which conducts research focused on radio, sees a bright future for podcasting. Based on a study of some 4,400 radio listeners in 10 markets, the firm has determined that podcasting will reach critical mass in 2010 with 45 million podcast listeners. Today, according to the research, about 4.8 million people have downloaded a podcast, compared to 820,000 last…

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