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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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A Columbia University student was expelled for developing an AI-driven tool to help applicants to software coding jobs cheat on the tests employers require them to take. You can call such a tool deplorable or agree with the student that it’s a legit resource. It’s hard to argue with the $5 million in seed funding the student and his partner have raised.…

A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How well did the company acquit itself? Neville and Shel look at the company’s response and share what some crisis experts have said. Also in this episode, there’s increased reporting on the strike between…

We are all many things. Among the many things I am:

  • A podcaster
  • A Deadhead

Everyone knows what a podcaster is. For the uninitiated, a Deadhead is a hardcore fan of the legendary band The Grateful Dead. I saw my first show, a Day on the Green, at UC Santa Barbara in 1974, the year the band toured with their iconic Wall of…

Artificial Generative Intelligence (AGI) has been widely available publicly for less than a year, but the public relations industry has moved quickly to assess its potential and begin the process of implementation. How is it going so far? A brief from the PR Academy looks at the state of AGI in PR. Also in this monthly long-form episode:

  • Acast has…

AI rewrote 50 of the best-known brand slogans, and survey respondents preferred the AI version 48 percent of the time—even Apple’s “Think Different” slogan fell to the AI alternative. Also in this AI-heavy monthly long-form episode:

  • Newsrooms are adopting standards for using AI
  • Google is pitching an AI news-writing tool to major media outlets
  • How should newsrooms be thinking about AI?
  • A study of more than…

The hype around the metaverse rises and falls, but Second Life is 20 years old and continues to draw users and make money. Neville and Shel explore the reasons Second Life enjoys its ongoing modest success in the June monthly long-form episode of “For Immediate Release.” Also in this episode:

  • The state of digital news raises concerns for the public’s news literacy, how…

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