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Shel Holtz
Communicating at the Intersection of Business and Technology
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McDonalds’ blogs and podcasts

In his wonderful Corporate Hallucinations blog, Steve Crescenzo reports on how McDonalds’ COO is using blogs and podcasts. I particularly liked the COO’s advice on how to get these new media past the lawyers:

Bring them into it early and often. Make them feel a part of the process. The truth is, you probably have the policies in place already, if you have online communication policies. You just have to adapt them for blogs.

10/16/05 | 1 Comment | McDonalds’ blogs and podcasts

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  • 1.Shel Holtz, a corporate communications expert, thinks its wonderful that McDonalds’ COO is using blogs and podcasts. He particularly liked the COO's advice on how to get the blog project past the lawyers. Bring them into it early and often....

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