McDonalds’ blogs and podcasts
In his wonderful Corporate Hallucinations blog, Steve Crescenzo reports on how McDonalds’ COO is using blogs and podcasts. I particularly liked the COO’s advice on how to get these new media past the lawyers:
Bring them into it early and often. Make them feel a part of the process. The truth is, you probably have the policies in place already, if you have online communication policies. You just have to adapt them for blogs.
10/16/05 | 1 Comment | McDonalds’ blogs and podcasts