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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Finally, the tale can be told.

Neville and I—and our agent, Yvonne DeVita, who has been fabulous—have concluded negotiations and reached an agreement with McGraw-Hill to write “How to Do Everything with Podcasting.” This will be part of McGraw-Hill’s successful “How to Do Everything” series.

There already are several podcasting books out there—and several are excellent. They’re also brief. Ours will be comprehensive; we’re expected to deliver something like 450 pages…

I’m delighted to announce that Neville Hobson and I—cohosts of the For Immediate Release podcast—have agreed to produce a series of podcasts leading up to and running through the IABC 2006 International Conference.

The first podcast, to be produced sometime in mid-to-late March, will feature a panel discussion of conference speakers. After that, the series will involve one-on-one conversations with speakers as well as…

Podshow, the podcasting service from Adam Curry and Ron Bloom, issued a press release today announcing the launch of the Podcast Delivery Network (PDN). Curry has been talking about the PDN for some time, noting that it has been under development and testing. The PDN is supposed to “provide the scalability to manage, deliver and track tens-of-thousands of shows, millions of…

It seems to be a day of focus on words. Creative Labs has undertaken a massive spin effort in an attempt to redefine what “podcast” means. Over on the Zencast site, Creative Labs tosses off—as though it’s a given—that the word is an acronym for Personal On Demand broadcast. I’d comment, but 37 Signals has already said it all. Hat tip to Dan York.

A MacWorld UK report suggests that Apple is considering using its iTunes service to charge for some podcasts. Currently, all podcasts through iTunes—and virtually everywhere else except for a few taking advantage of Audible‘s service—are free. But the report suggests that a new company called What I Want Podcasting plans to sell subscriptions to podcasts featuring live performances of artists performing at the Air…

C|Net reports on a survey from Podtrac that shows 78% of those who have ever listened to a podcast are men. That’s consistent with the idea that men are earlier adopters of technology, according to Mark McCrery, CEO of Podtrac, a company that connects podcasters and advertisers: “With podcasting just over a year old, the current maleness of the podcast audience at the…

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