A New Model for Employee Communciation, Part 6: Branding

A New Model for Employee Communication, Part 6: Branding

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders. In this post, we continue examining the outer ring of the model with a look at consultation.

Revised Employee Communication Model


The series:
Part 1: Introduction
Part 2: Overview
Part 3: Alignment
Part 4: Listening
Part 5: Consultation

The outer ring of the model represents the work that employee communicators engage in every day; they are infused in all communications. Branding is the fourth outer ring segment. The kind of corporate… Read More »

A New Model for Employee Communication, Part 5: Consultation

A New Model for Employee Communication, Part 5: Consultation

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders. In this post, we continue examining the outer ring of the model with a look at consultation.

Revised Employee Communication Model


The series:
Part 1: Introduction
Part 2: Overview
Part 3: Alignment
Part 4: Listening

The outer ring of the model represents the work that employee communicators engage in every day; they are infused in all communications. Consultation is the third outer ring segment. Most employee communication departments… Read More »

A New Model for Employee Communication, Part 4: Listening

A New Model for Employee Communiation, Part 4: Listening

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders. In this post, we continue examining the outer ring of the model with a look at listening.

Revised Employee Communication Model


The series:
Part 1: Introduction
Part 2: Overview
Part 3: Alignment

The outer ring of the model represents the work that employee communicators engage in every day; they are infused in all communications. Listening is the second outer ring segment and a critical communication activity. After all, it’s tough to… Read More »

A New Model for Employee Communication, Part 3: Alignment

A New Model for Employee Communication, Part 3: Alignment

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders. In this post, we begin examining the outer ring of the model with a look at alignment

Revised Employee Communication Model


The series:
Part 1: Introduction
Part 2: Overview

The outer ring of the model represents the work that employee communicators engage in every day; they are infused in all communications. Alignment, the first of the outer ring segments, is one of those corporate buzzwords that means different things to different people.… Read More »

A New Model for Employee Communication: Overview

A New Model for Employee Communication, Part 2: Overview


Note: I have revised the model since I posted the first installment of this series last week. I am a firm believer in measurement but did not have a visual element symbolizing measurement because I believed it had to occur in each component of the model. Enough people asked, though—notably Angela Sinickas and Katie Paine, two of the world’s premier communication measurement thought leaders—that I decided to add it. Thanks again to Brian O’Mara-Croft for handling the alteration to the graphic so deftly and quickly. Here’s the complete revised model:

Revised Employee Communication Model


The series:
Part 1: Introduction


As I pointed out in the introduction to this… Read More »

A New Model for Employee Communication: Introduction

A New Model for Employee Communication: Introduction

During my session at the IABC World Conference in Washington, D.C., last week, I unveiled a new model for employee communication. While I will continue to refine the model, as it stands it is the culmination of about two years of work. Over the next several weeks, I will explain the model and its component parts in detail. Your feedback and stories will make this series even more useful.

The model and a note

I won’t keep you in suspense. Here is the model:

A New Model for Employee Communication

One quick note before we go any further: I use the term “employee communication” instead of “internal communication.” Peter Vogt, who ran employee communications at Microsoft,… Read More »