Posted on November 9, 2010 8:48 am by Shel Holtz | Monitoring | Transparency
Not only is monitoring online conversation appropriate when your organization is in the midst of a controversy. It’s irresponsible not to. How else can an organization learn the issues that are important to the public in order to address them?
There are, however, right ways and wrong ways to go about the monitoring. Violating the principles of transparency fits into the “wrong way”…
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