△ MENU/TOP △

Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
SearchClose Icon

Ask coders how they spend their time these days, and they’re likely to tell you they mostly oversee generative AI tools that craft most of the code. The quality of the code LLMs produce has improved dramatically. People who used to craft code from scratch now review and adjust AI chatbot outputs. For all practical purposes, they have become AI managers.

To some…

Over the years, I have authored or co-authored six published books. Every one of them is in LibGen—Library Genesis—the shadow library project that provides unfettered access to written material. Meta used LibGen to train Llama, its open-source generative AI model.

I’m fine with that.

I know a lot of my peers disagree. That’s fine with me, too. I understand their objection. But I do have a different…

A growing number of companies are offering internal communicators AI-powered advanced sentiment analysis tools to process real-time insights from chat platforms, emails, and discussion forums. These solution providers claim that analyzing employee conversations will help internal comms teams understand how employees respond to things in real time, just as sentiment analysis informs marketing and advertising decisions.

Listening is, of course, important.

The…

The futility of New Year’s resolutions was weighing on me the other day. I want to be better at some things in the new year: exercising more, eating healthier, spending more time with family, reading more. I am, however, acutely aware that, according to research, 23 percent of people quit their resolutions by the end of the first week, and 43…

Much of the content in this monthly long-form episode of FIR spotlights rising trends in marketing, including employee influencers, Gen Z’s rising power as influencers, the role of influencers in the 2024 U.S. presidential election, and AI’s growing presence in the marketing space. All of this is raising alarms about the need for marketers to be transparent and laser-focused on what matters to…

Artificial Generative Intelligence (AGI) has been widely available publicly for less than a year, but the public relations industry has moved quickly to assess its potential and begin the process of implementation. How is it going so far? A brief from the PR Academy looks at the state of AGI in PR. Also in this monthly long-form episode:

  • Acast has…

Page 1 of 2 pages  1 2 >