Posted on November 18, 2016 8:34 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Brands | Business | Crisis Communication | Ethics | Location-based Services | Marketing | Media | Mobile | Politics | PR | QR Codes | Social networks | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing
PepsiCo has become the face of a cautionary tale—Speaking at a conference, PepsiCo CEO Indra Nooyi noted that her employees were upset about the election of Donald Trump. “The question they are asking,” she said,…
Posted on November 16, 2016 5:25 pm by Shel Holtz | Business | Crisis Communication | Ethics | Facebook | Media | Monitoring | Politics | PR | Social Media | Twitter
Allergan’s Botox will soon be available for dog and cat cosmetic treatments! GE discourages Muslim children from pursuing STEM education! Engineer due to testify in case against Bechtel found shot to death! Walmart sells Chinese-made toy that kills 100s of children! CVS importing fake drugs from Syria!
None of these stories, of course, are true, nor have they appeared anywhere. I made them up. But that…
Posted on November 11, 2016 3:10 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Pinterest | Brands | Business | Ethics | Facebook | Marketing | Media | Mobile | Politics | PR | Research | Search | Social Media | Social networks | Technology | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Lessons for marketers from the presidential elections forecast inaccuracies—Virtually all the polls, including those from highly-respected data experts, were confident of a Clinton victory. The fact that they got it so wrong should give…
Posted on September 30, 2016 1:14 pm by Shel Holtz | Virtual and Augmented Reality | Content | Instagram | Brands | Business | Channels | Content Curation | Customer Service | Ethics | Facebook | Instant Messaging | Marketing | Media | Mobile | Politics | PR | Search | Social Media | Transparency | Trust | Video
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
One of the items I share this week reveals the marketers aren’t taking advantage of employees, a huge majority of whom use social media during their work days.…
Posted on September 28, 2016 10:01 am by Shel Holtz | Business | Ethics | Internal | Transparency | Trust
The current state of employee engagement isn’t pretty. According to Gallup, only 33% of employees are engaged with their jobs (that is, poised to deliver discretionary effort to help the company succeed).
Engagement isn’t everything, of course; other employee-related factors drive business results, from job satisfaction to a sense of purpose. But there’s a problem there, too. Gallup’s research indicates that “just four in 10…
Posted on September 23, 2016 1:05 pm by Shel Holtz | Chatbots | The Workplace Experience | Economics | Content | Instagram | Visual Communication | Advertising | Audio | Brands | Business | Crisis Communication | Ethics | Facebook | Instant Messaging | Legal | Marketing | Media | Mobile | Podcasting | Politics | PR | Social Media | Twitter
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.
Facebook overestimated video viewing times—The average time Facebook has told advertisers people spent watching videos was seriously overestimated for the last two years. The excessive figure resulted from only counting videos seen for…
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