Posted on March 12, 2017 12:15 pm by Shel Holtz | Chatbots | Content | Audio | Brands | Business | Ethics | Marketing | Search | Technology
A few nights ago, my wife asked me to bring her an apple. “There are Envies in the crisper in the refrigerator,” she told me.
“There are Honeycrisps in the bowl on the counter,” I said. I don’t put apples in the refrigerator because grocery stores don’t. But this entirely forgettable exchange led me to ask Google Assistant, “Should I be refrigerating apples?”
It was just a passing…
Posted on March 10, 2017 11:52 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Advertising | Brands | Business | Channels | Ethics | Facebook | Instant Messaging | Intranets | Marketing | Measurement | Media | Mobile | PR | Research | Search | Social Media | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
JetBlue is the top social airline, but number two will shock you—The 2017 ranking of airlines using social media found JetBlue in first place, no surprise for an airline that has always been an upstart…
Posted on March 2, 2017 2:48 pm by Shel Holtz | Business | Ethics | Politics | PR | Transparency
The Clean Power Plan is one of the Obama-era regulations President Donald Trump promised to repeal as part of his promise to accelerate the economy and create jobs. The Plan, proposed by the Environmental Protection Agency and finalized by the administration in 2015, was designed to bolster the move toward clean energy through the introduction of standards for power plants…
In every decade, a lot of businesses thrive because they can deliver what’s scarce. Scarcity is a fundamental economic concept that examines the gap between limited resources and limitless desires. Customers will beat a path to the doors of companies that can deliver whatever they want that’s in short supply.
For the next 10 years, according to business theorist Geoffrey Moore, authentic…
Posted on February 10, 2017 11:54 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Visual Communication | Pinterest | Advertising | Brands | Business | Ethics | Facebook | Marketing | Media | Mobile | PR | Research | Social Media | Transparency | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
This edition of the Wrap features a new category—The Values-Driven Marketplace—which reflects the meteoric rise of corporate activism and values-driven marketing. I wholeheartedly embrace this trend—I’ve been promoting it for years—but I worry that companies are launching…
Posted on January 27, 2017 1:27 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Instagram | Visual Communication | Audio | Brands | Business | Customer Service | Ethics | Marketing | Measurement | Media | Mobile | Politics | PR | Publishing | Social Media | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
PRSA officially slams “alternative facts”—Good for PRSA (of which I am a member) for its official statement rebuking the White House for making false statements and labeling them “alternative facts.” The Public Relations Society of America issued a…
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