Posted on January 9, 2013 3:10 pm by Shel Holtz | Business | Measurement | Monitoring | Social Media
There are companies that talk about becoming a social enterprise. Then there are those that invest in it. Dell’s investment has resulted in multiple patent applications for technologies designed to be used just internally.
The tool—Social Net Advocacy (SNA)—was on display last month at Dell World 2012 in Austin. I had a chance to spend some time with Marketing Decision Sciences and Social Media…
Posted on January 4, 2013 9:04 am by Shel Holtz | Content | Brands | Business | Facebook | Google+ | Measurement | Social Media
(c) Can Stock PhotoHere’s the wrap-up of great posts and momentous events from the first week of 2013. If you’re interested in the complete listing of all the content I collected over the past seven days, visit my link blog at LinksFromShel.tumblr.com.
The reporting of the U.S. Federal Trade Commission’s investigation into Google centers on Google’s big…
Posted on December 26, 2012 9:09 am by Shel Holtz | Business | Social Media
(c) Can Stock PhotoOf all the layers of an organization’s hierarchy, the board of directors and the C-suite may be the ones that least understand social media and its potential impact on the organization.
Early results of a study from Stanford Graduate School of Business’s Center for Leadership Development and Research—Social Media Use Among Directors and Senior Managers—show that only 34.2% of directors and…
Posted on November 2, 2012 4:59 pm by Shel Holtz | Brands | Business | Crisis Communication | Ethics | Facebook | Marketing | Mobile | QR Codes | Research
(c) Can Stock PhotoThe weekend approacheth, but not before we look back on the last five days and the posts and articles that made an impression. If you’re interested in the pool from which these items were drawn, you can always dip your toes in at Links From Shel.
If somebody was going to come up with a…
Posted on October 31, 2012 9:03 am by Shel Holtz | Business | Monitoring | Social Media | Social networks
The rise of social technologies is shining an ever-brighter spotlight on subject matter experts (SMEs). I’ve written recently about the University of Toronto focusing its journalism training effort on SMEs. Last week, while attending the launch of Cisco Systems’ Social Media Listening Center, I found the company had trained 1,500 SMEs to engage in social channels on the company’s behalf, including responding to…
Posted on October 23, 2012 4:30 pm by Shel Holtz | Content | Brands | Business | Media | Social Media
Traditionally, journalists work to become experts on the subjects they cover. Political reporters don’t start as legislators or government employees, for example. They start as journalists and learn to cover the political beat. General assignment reporters become instant experts on every topic they cover, learning enough to report accurately so that lay readers will understand. Learning how to learn in this way…
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