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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Friday Wrap #43The advertising scandal involving Ford Motor Company and a few other stories dominated conversation in the communications this world, but it was a big week for news you may have missed. Every Friday I share some of the posts and articles that may not have bubbled to the top but still are useful for communicators to know. I select the…

Engaged employeeA Wall Street Journal blog report published yesterday claims that, in just under half of organzations, the lowest performing employees are also the most engaged. The article, by Lauren Weber, prompted responses like this one from NBC’s Martha C. White: “These findings fly in the face of conventional wisdom that those who contribute more to their employer’s success are the most engaged with…

Does the front line know your business strategy?One of employee communications’ key goals is to ensure employees understand the company’s business strategy. At every level, employees should be able to align their work to the strategy and take greater personal responsibility for their own contributions to its success.

If a study of 20 companies from the University of Technology in Sydney is any indicator, it isn’t working. What’s worse, the results of the…

Clueless tactic will backfireShowrooming has become a significant problem for retailers. From department stores like Target to consumer electronics companies like Best Buy, the consumer practice of scoping out the physical item in the store, then ordering it at a lower price online, has eaten into sales. Reversing the trend is top-of-mind for these businesses.

Companies are taking different approaches to coping with showrooming.…

Friday Wrap #41This week’s wrap features some particularly intriguing items, all drawn from a wider selection I collect on my link blog at LinksFromShel.tumblr.com. That’s also where I find the stories I’ll cover on my podcast. I’d be honored if you’d give my co-host and me a listen at For Immediate Release.

How many people saw that picture of your dinner you shared last night?

Data scientists have…

Friday Wrap #40 (c) Can Stock Photo

The coming surge of paid social media

Seriously, I’ve done 40 of these wraps? As always, this week’s wrap presents some news from the previous seven days that might have slid by your newsfeeds unseen. I collect links for consideration for the Wrap (as well as my weekly podcast in a link blog at

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