Posted on August 20, 2023 4:44 pm by Shel Holtz | Artificial intelligence (AI)
It had to be sometime in the late 1990s that I heard a Pitney Bowes communicator speak at a conference about “Message Mission Control”. It was a great concept then and remains a great concept today. With generative AI tools finding their way into the workplace, it’s time to revisit it.
Too many companies use what I call the “Godspeed Method” to introduce new messaging…
Posted on July 24, 2023 1:00 am by Shel Holtz | For Immediate Release | Podcasting | Artificial intelligence (AI) | Web3
AI rewrote 50 of the best-known brand slogans, and survey respondents preferred the AI version 48 percent of the time—even Apple’s “Think Different” slogan fell to the AI alternative. Also in this AI-heavy monthly long-form episode:
- Newsrooms are adopting standards for using AI
- Google is pitching an AI news-writing tool to major media outlets
- How should newsrooms be thinking about AI?
- A study of more than…
Posted on June 23, 2023 1:31 pm by Shel Holtz | Crisis Communication | PR | Social Media | Social Networking | Trust | Artificial intelligence (AI)
Online disinformation and misinformation have long been a thorn in the side of organizations. The rapid spread of false information, fueled by individuals who believe and share it, poses a significant challenge. After all, “Falsehood flies, and truth comes limping after it,” as Jonathan Swift astutely observed back in 1710. (The Americanized version has a lie circling the globe before the truth gets…
Posted on March 20, 2023 3:00 am by Shel Holtz | Chatbots | For Immediate Release | Social Media | Technology | Transparency | Artificial intelligence (AI)
All generative Artificial Intelligence (AI) works fundamentally the same: AI neural networks learn from large training sets, gleaning patterns from the contents of those training sets in order to create original content based on their understanding of those patterns. When the companies behind those AI tools use content available on the web for training, do they need to ask permission…
Posted on March 4, 2023 3:34 pm by Shel Holtz | Business | Ethics | PR | Search | Technology | Artificial intelligence (AI) | Metaverse
My interest in adapting technology to communication was sparked in 1985. I remember the exact moment when the concept clicked for me. It was when an IT rep at the company where I worked saw the modem in my office and asked if I was on a BBS. I didn’t know what that was. He logged me onto one, and my life…
Posted on February 20, 2023 3:00 am by Shel Holtz | For Immediate Release | Podcasting | Social Media | Artificial intelligence (AI) | Web3 | Metaverse
Mainstream and tech media alike have filled their pages with headlines about disastrous demos, worrisome uses, fleeing users, and evaporating investments. Is it all true? Or is it a combination of clickbait and a failure to understand what’s really happening? In the February long-form episode of the “For Immediate Release” podcast, Neville and Shel look at generative Artificial Intelligence (AI) developments, mostly having to…
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