Posted on June 3, 2011 11:00 am by Shel Holtz | Internal | Social Media
One of the things companies have a hard time getting right is employee recognition. The business landscape is littered with examples of disingenuous recognition programs. I especially liked this one, which David Spark noted in a post on condescending morale boosting efforts:
In an attempt to get people to work overtime, yet not feel like they’re being taken advantage of, Publicis instituted…
Posted on June 1, 2011 4:26 pm by Shel Holtz | Social Media
Social media experts have been under assault lately. I guess my previous post on the topic didn’t have much influence.
To start with, let’s make sure we’re on the same page. An expert is a person who has prolonged or intense experience through practice and education in a particular field. I’m not sure why that’s such an undesirable attribute for someone to have.
The objections…
Posted on May 31, 2011 2:44 pm by Shel Holtz | Books | For Immediate Release | Social Media
Listen to this podcast now:
Welcome to the Fifth Estate, by Geoff Livingston.
FIR co-host Shel Holtz reviews Geoff Livingston’s “Welcome to the Fifth Estate.” co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change.
Here’s the Amazon product description of the book: “Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the…
Posted on May 3, 2011 11:58 am by Shel Holtz | Audio | Research | Social Media
Social media is the source of more research than any topic I can think of. There’s research undertaken by research companies like Forrester, professional services firms like McKinsey & Company, by large organizations like IBM and by every marketing agency and service provider looking to get a little press. The tactic of sponsorsing research in order to issue a press release and get…
Posted on April 28, 2011 11:29 am by Shel Holtz | Media | Social Media
The larger the group and more dispersed the group, the more complex the factors involved in affecting momentous change. Whether it’s a large organization trying to shift gears in recognizition of a changing marketplace or citizens of a Middle East country primed for new leadership, getting from point A (where we are now) to point B (where we want to be), the…
Posted on April 28, 2011 10:11 am by Shel Holtz | Social Media | Tagging and Microformats
Several years ago, I was doing some work for a regional tourism and travel organization. Part of the engagement involved spending time with each member of the marketing and communications staff, talking about what they were doing and how they could apply social media to their efforts.
One of the communicators was tasked with marketing the city to the Latino community.…
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