Holtz Communications + Technology

Flickr image courtesy of jodimichelleGreetings from Sao Paulo, Brazil. I’m here teaching a three-day course on social and digital media to a group of senior communications executives. It’s part of a year-long program from Aberje, the national communications association, and Syracuse University. But I couldn’t let a week go by without regaling you with this week’s highlights. As always, I’ve drawn on the items I’ve saved to

Several years ago, I was doing some work for a regional tourism and travel organization. Part of the engagement involved spending time with each member of the marketing and communications staff, talking about what they were doing and how they could apply social media to their efforts.

One of the communicators was tasked with marketing the city to the Latino community.…

CommonCraft has long been one of my favorite blogs. To this day I still point people to a post that’s now a couple years old explaining the difference between blogs and message boards. Lately, CommonCraft’s Lee LeFever has been cranking out terrific videos using a paper-animation technique that explain complex Web 2.0 concepts in “Plain English.” The latest covers social bookmarking, using del.icio.us as…

There is no doubt in my mind that tagging is going to grow in importance. It will become a dominant element of online search; I was not surprised to see the number of people confounded by changes to Techorati‘s interface, which made it more difficult to search by tag. Microformats will become more pervasive. Social bookmarking will grow in popularity. Tagging…