Posted on June 27, 2011 2:14 pm by Shel Holtz | Brands | Business | Crisis Communication | Facebook | Social Media
Greenpeace learned its lesson well.
Back in March 2010, in response to YouTube’s removal of a Greenpeace-produced parody TV commercial, the advocacy organization launched a campaign against Nestle that ultimately forced the powerhouse consumer products company to seek a new source for its palm oil. Palm oil from non-rainforest sources is more expensive and Nestle was taking its time trying to find an…
Posted on June 27, 2011 8:46 am by Shel Holtz | Social Media
The news industry spent a lot of time behind the digital curve, beginning with online editions forbidden to scoop the print edition and prohibitions against linking to external content. But things are getting better, particularly when it comes to a cozy relationship with citizen journalism (or user-generated content).
The New York Daily News offers a great example, one from which the…
Posted on June 24, 2011 7:31 am by Shel Holtz | Internal | Social Media | Social Networking
Shame on CBS Radio News.
On its June 23 6 p.m. (EDT) top-of-the-hour newscast, CBS reported on the results of a study that indicate Facebook and other social networking sites are costing companies lost worker productivity.
I dashed home to find the source of the report. What I found was a month-old study that focused on all manner of workplace distractions. In…
Posted on June 23, 2011 4:01 pm by Shel Holtz | Internal | Social Media
Employees talking about their companies within their social graphs is a source of considerable consternation among business leaders. What if make an inaccurate claim? Say something contrary to our official position? Misrepresent a product? Violate a regulation?
Make no mistake: People are being asked about their employers within their social communities, whether that’s Facebook, LinkedIn or some niche network. One company where I…
Posted on June 17, 2011 1:29 pm by Shel Holtz | Social Media
Among those responding to my post about social media experts were a few people who object to experts because, they believe, social media hasn’t been around long enough. The cross-post of my item over on Social Media Today produced this item from someone who chose to remain anonymous:
To label oneself an expert in a field which has only been around for 15…
Posted on June 8, 2011 10:38 am by Shel Holtz | Business | Crisis Communication | Facebook | Social Media | Video
The real-time dimension of social media has challenged businesses to rethink their slow, deliberative processes in order to address the speed with which their brands can be damaged. Every minute it takes to hold conference calls, sit in meetings, get legal review and wordsmith offical responses is a minute in which thousands of uncomplimentary messages can be distributed to millions…
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