Posted on April 11, 2011 7:46 am by Shel Holtz | Blogging | Marketing | Media | PR | Social Media | Video
Can you use somebody else’s social content to your own advantage without appearing opportunistic or self-serving?
Children’s Hospital Boston’s pediatric blog makes it clear that you can.
You’re probably aware by now of the YouTube video of twin babies babbling back and forth at each other as if their words comprised a real conversation. The video has garnered more than 18 million views. Ellen DeGeneris showed…
Posted on April 8, 2011 9:37 am by Shel Holtz | Content Curation | For Immediate Release | RSS | Social Media
As the way people use social channels evolves, so do the way I identify content worth sharing.
That was the thought that crossed my mind as I prepared my reports for the last episode of For Immediate Release, the podcast I co-host with my colleague, Neville Hobson.
Neville and I each prepare two stories to report for each episode, which has pretty…
Posted on April 6, 2011 3:30 am by Shel Holtz | Social Media
I got an interesting reply when I tweeted my delight at having scored tickets to a performance in the first tour by Buffalo Springfield in 43 years.
Okay, it’s not the entire original band. Dewey Martin and Bruce Palmer are, sadly, no longer among us. But the opportunity to see Neil Young, Steven Stills and Richie Furay on stage performing iconic hits…
Posted on April 6, 2011 1:59 am by Shel Holtz | Content Curation | Crisis Communication | Marketing | Social Media
Realistically, content doesn’t drive customer service, crisis management, reputation management or market research in social media, nor does it drive conversations about customer service, crisis management, reputation, market research or even shopping experiences about a brand in social media. Since these and other key business function are principal building blocks of every successful social media program (for business), you see how…
Posted on March 28, 2011 7:01 pm by Shel Holtz | Social Media | Web
There’s an uprising taking place in the kingdom. Whoever the monarch may be, there are insurgents who would topple the throne and assume power. The ruler has it all wrong, and if only the insurgent could take charge and assert his view, peace and prosperity will reign throughout the kingdom.
It’s good to be king, we keep hearing, so everybody wants to be…
Posted on March 10, 2011 12:46 pm by Shel Holtz | Social Media
“I can’t keep up!” is one of the most common laments I hear from communicators about the ever-changing world of digital communication. After a finishing a talk or workshop, someone inevitably asks, “How do you stay on top of all this stuff? I’m always behind!”
I’m able to stay on top of all this stuff because it’s what I do for a living. I’m entirely sympathetic to the…
Read The Full Post » | Comments [1]