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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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In the world of social media, nothing can ever be merely affected. It has to be killed. Slaughtered. Eviscerated. Massacred.

Google+ is the latest alleged killer. Search the phrase “will Google+ kill” and you’ll find nearly 30,000 results speculating whether Google will kill Facebook, Twitter, search engine optimization, email, Flickr, the list goes on.

Some of the rationale for these predictions are head-shakingly stupid. Quora…

Politics breeds cynicism that way email breeds spam. A lot of the cynicism directed at US President Barack Obama’s Twitter Town Hall is misplaced.

To be clear, my opinions would be identical if this had been a Republican president making history as the first President to conduct a Q&A session with citizens via Twitter.

The criticisms fell roughly into three camps:

  • It was just a…

Mark Zuckerberg made a critical point during today’s announcement at Facebook headquarters—a point that was glossed over in most of the subsequent (and concurrent) discussions.

The announcement introduced three features: group chat, modifications to the design for chat, and video chat. The demonstration of the video chat feature focused on simplicity. Want to initiate a video chat with a friend? From the chat…

Google+ logoGoogle+ has been dominating the online conversation cycle with discussions analyzing the pros and cons, debating Google+‘s chances of unseating Facebook at the social network, explaining how to use it (there’s already a list of tutorials, and speculating about its future.

It even occupied about half of yesterday’s episode of FIR.

For those unclear on Google+, it’s the new social network Google has cobbled together from…

The Network logoCisco Systems may be under seige by investors—including no less than Ralph Nader—but at nobody can blame the company’s communications team of failing to do its part.

Earlier this month, Cisco relaunched its corporate news site with a new name— The Network—and a new approach to sharing news and information. “A piece of content that is shared with a friend, or friends, or followers, or the world is the…

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