Posted on January 5, 2012 10:10 am by Shel Holtz | Business | Marketing | Research | Social Media
A few years back, in working with an organization to organize its social media efforts under a strategy, we found that the company had over 50 Facebook pages and groups. Most had fewer than a dozen or so fans, most likely because nobody was supporting these pages with content and interaction. Ultimately, we winnowed the number down to the five…
Posted on December 8, 2011 2:43 pm by Shel Holtz | Internal | Social Media | Video
This is my presentation from BlogWorld and New Media Expo Los Angeles on November 5. It runs a bit over an hour and shows just the slides.
It’s one of over 100 recorded sessions from BlogWorld Los Angeles 2011. You can get all of the videos—plus nearly 100 bonus interviews and other bonus content—by picking up the “Virtual Ticket.”
Posted on December 8, 2011 11:15 am by Shel Holtz | Blogging | Social Media
The tweet that crossed my stream the other day expressed outrage. I followed the link and was pretty outraged myself, and said so in my own tweet. It didn’t take long before someone pointed out that the post was from 2006.
I have to admit I didn’t look at the date on the post. The assumption that if somebody else tweeted it, they had…
Posted on December 5, 2011 3:24 pm by Shel Holtz | Business | Ethics | Social Media
Back in 2005, when IBM first encouraged its employees to blog publicly about their work, the company explained the initiative in part by noting that no marketing campaign could evangelize the company’s work better than its own employees.
In recent years, it has become more and more common for organizations to find ways to get employees into the social media space to…
Posted on November 21, 2011 1:15 pm by Shel Holtz | Intranets | Social Media
For years, employees have been subjected to the “Godspeed” method of their employers introducing new communication technologies to the workplace. Here’s how it works:
The IT department configures the new technology, subjecting it to rigorous testing to ensure that the bits get to where they’re supposed to go and that the tool works they way it’s supposed to without interfering with other systems. Once they’re sure…
Posted on November 14, 2011 1:43 pm by Shel Holtz | For Immediate Release | Social Media
UPDATE: Allie has been found and is safe. Limited information here.
Tony Loftis’s daughter, 13-year-old Allie Loftis, ran away from her Boston-area home and is believed to be in the New York City area. FIR listener John Cass—part of Tony’s communications network in Boston—reached out to FIR about conducting an interview to help get the word out.
Tony—a member of the PR community in Boston—is using social…
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