Posted on September 12, 2011 1:23 pm by Shel Holtz | For Immediate Release | Social Media
After recording the FIR Interview with Glenn Gaudet, the president and founder of GaggleAmp offered to comp FIR to an account. We took him up on his generous offer, and we’ll report on the outcomes of our GaggleAmp experiment each week on FIR to provide listeners with insights into how this unique, innovative service works.
As any GaggleAmp customer would, we have set…
Posted on September 11, 2011 8:21 am by Shel Holtz | For Immediate Release | Social Media
Organizations are adopting social media to various degrees, running the gamut from fully integrating it into business operations to grudgingly launching a Facebook page and a Twitter account. Only a small percentage of these organizations, however, are taking the steps necessary to be prepared to conduct business amid the new realities of the real-time web, customer engagement, and social-savvy activist…
Posted on September 9, 2011 5:11 pm by Shel Holtz | Gamification | Internal | Social Media
One of the senior leaders at an office where I once worked ordered solitaire removed from the staff computers.
When I smoked, one of my smoking triggers was a long phone call. When it became clear, after five minutes or so, that this was wasn’t ending anytime soon, I automatically reached for my pack of smokes. I quit smoking twenty years ago,…
Posted on September 9, 2011 7:54 am by Shel Holtz | For Immediate Release | Social Media
GaggleAmp is a service that helps amplify your social media messages. The company describes itself as follows: “For marketers looking to drive engagement through social media, GaggleAMP is the social marketing platform that lets them leverage the reach potential of individual employee, customer and partner accounts through a unique, accountable, and privacy-assured message delivery model. Using GaggleAMP, companies are able to…
Posted on September 8, 2011 10:08 am by Shel Holtz | Content Curation | Media | Search | Social Media
Media, social and mainstream alike, are abuzz with Google’s acquisition of ZAGAT, which was a curator of diners’ reviews of restaurants (along with hotels, theatears, golf courses andmore) before the World Wide Web existed. According to Local, Maps and Location Services VP marissa Mayer, writing on the official Google blog:
Zagat will be a cornerstone of our local offering—delighting people with their impressive…
Posted on September 8, 2011 9:01 am by Shel Holtz | Research | Social Media | Social Networking
The research company Gallup claims that a recent study debunks three social media myths. When Gallup, a trusted name in reserach, announces “groundbreaking new insights into how people interact with social media and into its effectiveness as a marketing tool,” you’re inclined to pay attention.
But while the results are interesting, I wouldn’t make any decisions about how to use social media based on them,…
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