Posted on February 14, 2012 9:52 am by Shel Holtz | Marketing | Social Media
You can’t open your browser these days without being bombarded with posts about Pinterest, the social-visual-bookmarking-scrapbooking site. Still in invitation-only beta, Pinterest is attracting women in droves and driving more traffic to retail sites than Facebook. All this is driving bloggers to write posts with headlines like 8 ways to use Pinterest for nonprofits and Six steps to driving traffic from…
Posted on February 3, 2012 8:38 am by Shel Holtz | Internal | Deconstructing Larkin | Intranets | Social Media
Evidence continues to mount that social intranets have the potential to produce big results for organizations. The ongoing McKinsey & Company study points to outcomes ranging from increased market share to reduced time to market, along with a host of other positive results. Studies from MIT and Aberdeen Group show productivity gains among employees using social intranets.
Yet a recent study…
Posted on January 23, 2012 1:20 pm by Shel Holtz | Business | Facebook | Social Media | Social Networking | Twitter
Palo Alto Networks is out with its annual numbers on employee work time spent on social networks. The company’s conclusions are based on analyzing raw data from 1,600-plus companies for a seven-month period last year. Their press release on the study confirms something we already suspected: “explosive growth in global social networking and browser-based file sharing on corporate networks, with a 300…
Posted on January 21, 2012 12:19 pm by Shel Holtz | Crisis Communication | For Immediate Release | Social Media
FIR co-hosts Neville Hobson and Shel Holtz interview Adam Kmiec, director of social media for Walgreens, the largest drug store chain in the U.S. and a Fortune 50 company. Walgreens has engaged in the last 10 days or so in a social media-focused effort to build awareness among customers of alternatives to Express Scripts, the prescription benefit manager through which…
Posted on January 20, 2012 5:16 pm by Shel Holtz | For Immediate Release | Publishing | Social Media
In this FIR Interview, FIR co-hosts Neville Hobson and Shel Holtz chat with Bob Fine, publisher and editor of The Social Media Monthly, a new print publication that is also a current Kickstarter project.
The Social Media Monthly was conceived at the 2011 South by Southwest Interactive conference and launched a mere 53 days later, on May 20th, 2011 at BlogWorld…
Posted on January 16, 2012 2:37 pm by Shel Holtz | Crisis Communication | Facebook | Social Media | Twitter | Web
Zappos is a social media darling. The company’s adoption of Twitter, its encouragement of employees to engage online openly during work and CEO Tony Hsieh’s commitment to social channels are all trotted out regularly in articles, books and talks. I’m as gung-ho on Zappos’ use of social media as anybody.
One test remained, however. All of Zappos’ social activities have so far been employed in pursuit of…
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