Posted on January 16, 2012 12:33 pm by Shel Holtz | Business | For Immediate Release | Social Media
The Social Media Strategist: Build a Successful Program from the Inside Out, by Christopher Barger, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:
“In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who…
Posted on January 13, 2012 11:21 am by Shel Holtz | For Immediate Release | PR | Social Media | Trust
FIR co-hosts Neville Hobson and Shel Holtz host a Google+ Hangout with Stuart Bruce, principal, Stuart Bruce Associates, and Phil Gomes, Sr. VP, Edelman Digital, to discuss efforts to improve the ability of corporate representatives to make ethical, transparent, disclosed and factual revisions that are independently verifiable to Wikipedia entries.
Currently, a host of communication professionals report having revised entries to…
Posted on January 10, 2012 10:49 am by Shel Holtz | Social Media | Social Networking | Social networks
Concerns that social media has reached a saturation point is leading to calls to scale back social media efforts. Writing last month in the Hospital Impact blog, Jean Riggle cited Forrester CEO George Colony’s argument that “social networking consumes more time than going to church, communicating by phone, email and snail mail, and exercising” to suggest hospitals trim back their efforts.
Excessive…
Posted on January 9, 2012 2:40 pm by Shel Holtz | For Immediate Release | Social Media
At FIR, we’ve been talking about GaggleAMP since last Fall. Since we started using GaggleAMP, over 100 of our listeners have joined our Gaggle and, with their help, we have achieved a message reach of over 2.25 million. Based on the statistics we get from our MP3 host, LibSyn, we’ve seen a jump in the number of downloads that matches the…
Posted on January 5, 2012 1:58 pm by Shel Holtz | For Immediate Release | Social Media
Eric Schwartzman joined FIR co-hosts Neville Hobson and Shel Holtz in a Google+ Hangout to recount his less-than-satisfactory experience with AirBnB while attending Le Web in Paris this past December. The experience prompted thinking about collaborative consumption services in general. These are services that connect buyers and sellers without providing an intermediary, such as an agency, to resolve disputes and…
Posted on January 5, 2012 1:44 pm by Shel Holtz | Books | For Immediate Release | Social Media
The date and time for the first FIR Book Club gathering is set:
We’re returning to BlogTalk Radio for the meeting. FIR Book Review Editor Bob LeDrew will introduce Christopher. They’ll talk for a few minutes, then open it up to your questions and observations. To participate, call (347) 843-4882 during the…
Read The Full Post »