Posted on March 28, 2012 2:28 pm by Shel Holtz | Internal | Social Media
This is the second in a series of posts on social media training for employees
A new multi-dimensional training program for all employees probably won’t excite most budget-conscious executives. One that on first glance focuses employee attention on Facebook and blogs is likely to inspire even less enthusiasm. How do you get past those initial objetions to build support for a social…
Posted on March 20, 2012 5:55 am by Shel Holtz | Internal | Social Media
According to a study from The Altimeter Group released last year, companies that provide employees with social media training and open access—rather than simply blocking social sites—experience fewer crises. The crises they do experience aren’t as severe as the companies that figure the best way to avoid problems is to bolt the doors and lock the windows (an approach that is both futile and…
Posted on March 14, 2012 1:42 pm by Shel Holtz | Healthcare | Social Media
In the lead-up to the first of a series of workshops on digital and social media for healthcare organizations I’m leading with Chris Boyer, I’m cranking out several healthcare focused posts. The workshop, Health Care Communicators Boot Camp, starts out in Philadelphia on March 26. Get details and register here.
The healthcare industry’s reticence to join the social media fray is increasingly problematic as…
Posted on March 13, 2012 8:48 am by Shel Holtz | Crisis Communication | Social Media
By any measure, the launch last Monday of the KONY 2012 video is a massive social media success. But there were negative repercussions, some of which could have long-lasting implications for Invisible Children, the institution behind the video.
In case you were in a coma last week, Invisible Children released its 30-minute video designed to make Ugandan warlord Joseph Kony…
Posted on March 12, 2012 3:33 pm by Shel Holtz | Healthcare | Social Media
In the lead-up to the first of a series of workshops on digital and social media for healthcare organizations I’m leading with Chris Boyer, I’ll be cranking out several healthcare focused posts over the next couple weeks. The workshop, Health Care Communicators Boot Camp, starts out in Philadelphia on March 26. Get details and register here.
Most hospitals and other healthcare organizations spout a…
Posted on March 9, 2012 1:40 pm by Shel Holtz | Social Media
Pinterest’s spectacular ascendancy into the upper strata of social services has prompted a rash of warnings to beware the shiny object.
The notion of the shiny object (and the syndrome that bears its name) has its origins in fishing. In addition to bait and flies, lures are one way to catch a fish. A lure—adorned with feathers and other acoutrements, shaped to look…
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