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Shel Holtz
Communicating at the Intersection of Business and Technology
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A successful social media news release

Todd Defren pointed me (and everyone else reading his Twitter tweets) to a post by Geoffrey Livingston detailing his success with a social media news release. The case study involves the launch of a client’s website; in it, Livingston goes through the process of creating the release and chronicles the results, which included solid media and blog coverage.

A couple things are missing from the release, such as a dedicated del.icio.us account and associated Technorati tags, but nevertheless, it’s a solid case study. Since one of the raps against the social media release is the lack of real-world examples to point to, Livingston’s experience is most welcome.

05/29/07 | 3 Comments | A successful social media news release

Comments

  • 1.Thanks, Shel! We had relied on the PRWeb version for hard-core social network tagging and search engine optimization capability, but it was not optimal. If you view it, you can see the SMR was garbled by their quoting technology, slamming the text between the quote and the map.

    This hurt the effort as we did not promote the PRWeb version of the SMR with its Digg, del.icio.us and other social media tags, instead referring community members to the FortiusOne site version, which was more aesthetic. We consider it a lesson learned, and will execute via a different wire service next time.

    Geoff Livingston | May 2007 | DC!

  • 2.@Geoff - Thank you for using PRWeb for your SMR. The pull quote display is provided with enable/disable functionality. The user is in complete control of this. I see it is now disabled ( http://www.prweb.com/releases/2007/5/prweb527737.htm ) and the copy flows very well.

    As a result of your SMR formatted release, some changes have been made to the PRWeb platform to provide better handling and formatting of this mostly bullet-pointed content.

    I hope you will continue to rely on PRWeb for future releases.

    Regards,

    Joe Beaulaurier
    Interactive Marketing Manager
    PRWeb

    Joe Beaulaurier | May 2007

  • 3.Herein lies the problem with the SMNR format. The distribution channels aren't capable of handling it properly. Any good html editor or CMS can scramble, bundle or re-format the presentation of your content and allow you to display it on your website, but if it can't be delivered properly either via RSS or over more traditional distribution channels, what's the point.

    Standards will be important and until there is a set of standards, the current format is merely an exercise in experimentation.

    Dee Rambeau | June 2007 | Denver, CO

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