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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Biz Stone, Twitter’s co-founder and creative director, makes an interesting statement in his post defending the micro-blogging service against charges of refusing to enforce its own terms of service:

Twitter is 16 employees made up of systems engineers and operators, product designers, and support specialists. We do not employ public relations professionals. This accusation caught us by surprise, putting us on the…

The goal of many PR efforts is to reach as many people as possible through placement of a message. It’s far better to get a company representative onto Good Morning America than it is to get him onto some obscure cable channel that’s one step above public access.

To those of us working in the social media space, broadcasting is assuming less…

On episode 335 of The Hobson and Holtz Report, Eric Schwartzman shared bits of an interview he conducted with Maureen Kasper, senior director of communication at Cisco Systems. In the interview, Maureen addressed an issue that I’ll be talking about during my session tomorrow at the New Communications Forum: the blurring of the line between internal and external communications.

We did create…

When I posted yesterday about the Nina Garcia story I’d picked up in my feeds, I made it clear that I wasn’t claiming the story was a fact. The report from a gossip blog said, “A little bird told me” that the New York PR agency had turned its interns loose on gossip blog comments to defend their client, and I was quick to note that…

I have to confess that, before an article referencing her turned up in my feeds, I’d never heard of Nina Garcia. Based on where Garcia’s name is turning up, she’s probably much more familiar to my daughter, who is 19 and pays attention to these sorts of things.

Garcia recently left her job (some say she was fired) as fashion director for Elle magazine,…

It may seem like I’m piling on Steve Rubel. I’m not, really. I like the guy, admire him, respect him and often agree with him. But re-reading his post on the Pollara survey that shows people trust friends and family more tha A-list bloggers, a line he tossed off grabbed my attention; I’d glossed over it before.

This comes as more of the action…

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