Posted on March 28, 2008 11:13 am by Shel Holtz | Business | Channels | Internal | PR | Social Media
Steve Rubel and Jeremiah Owyang are at odds over the future of a job labeled, “Social Media Manager.” The job description of a social media manager revolves around the coordination of a company’s activities in the social media space.
Steve believes the job will be extinct in short order:
Who should “manage” these sites? Is it the social media specialist or someone in PR with specific vertical…
Posted on March 11, 2008 11:10 am by Shel Holtz | PR
While I think Josh Bernoff has hit the nail on the head in terms of a corporation’s participation in social media, I had to sigh when I read this line: “PR and advertising are mostly one-way, broadcast type communications, and these folks continue to try to adapt those one-way modes of thinking in the two-way, read-write world of social computing.”
That’s true of advertising but…
Posted on March 5, 2008 9:09 am by Shel Holtz | Media | PR | Social Media
Hot on the heels of IABC‘s unveiling of eXchange, the association has announced its new leadership role with the social media release (SMR). IABC issued a press release this morning along with an associated social media release.
In fact, the social media release appears on an eXchange blog that was developed as a home for all future IABC social media releases. How’s that for…
Posted on February 29, 2008 10:52 am by Shel Holtz | External | IABC | Podcasting | PR | Social Media
The
Posted on February 9, 2008 3:34 pm by Shel Holtz | External | For Immediate Release | Internal | PR
Content summary:The live call-in episode on BlogTalk Radio. Our topic: the blurring line between internal and external communication.
[Message from our sponsor: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com.]
Show notes for the live call-in episode recorded February 9, 2008
Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live…
Posted on February 8, 2008 1:55 pm by Shel Holtz | Media | PR | Social Media
In nearly every discussion of the Social Media Release (SMR)—whether it’s one I’m having with a group of people or one taking place on somebody’s blog—the same question keeps coming up: “Has anybody done the research to determine whether journalists even want something like this?”
It’s too easy to point to Tom Foremski’s original post calling for a serious updating of the trusty press release and note that Tom’s a…
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