Posted on June 17, 2008 2:05 pm by Shel Holtz | PR
I just registered for a new service that offers yet another means by which organizations can pitch bloggers (and journalists, for that matter) without engaging in PR spam.
Newsvetter is a nifty idea. The idea is simple. Media (people who produce content) create profiles that include details about the kinds of press releases, announcements, and other items they’re interested in. My profile also…
Posted on June 12, 2008 1:52 pm by Shel Holtz | PR | Social Media
During yesterday’s FIR call-in episode dealing with PR spam, the issue of the press release arose—not surprisingly, since so much PR spam arrives in the form of traditional narrative press releases. Stowe Boyd—whose contribution to the panel discussion was invaluable—reiterated a point he’s been making for a while: He’d rather just read a blog post about an announcement.
This an other ongoing resistance to the idea of the
Posted on June 11, 2008 2:37 pm by Shel Holtz | For Immediate Release | PR
Content summary: A special live call-in episode, recorded on BlogTalk Radio, featuring a distinguished panel of experts addressing the issue of PR spam.
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Posted on June 10, 2008 8:47 am by Shel Holtz | Advertising | Marketing | PR | Social Media
While working on a proposal for a consulting project, I’ve had an opportunity to give a lot of thought to some of the most dearly held notions of organizational communication in the era of social computing: There are no more audiences and there is no market for your message.
As with any popular belief, there are grains of truth to these, but by…
Posted on June 2, 2008 9:11 am by Shel Holtz | Ethics | PR
CBS News Analyst Andrew Cohen probably tells a joke at parties: “You know how to tell when a PR person is lying? His lips are moving.”
Probably nobody laughs. It’s an old joke, even if it is usually applied to politicians. But Cohen let everyone know where he stands on the practice of public relations on CBS Sunday Morning, when he said:
Show me a PR person…
Posted on June 1, 2008 7:07 am by Shel Holtz | For Immediate Release | PR
Last October, Chris Anderson of Wired magazine outed over 300 email addresses as spammers. In May, Lifehacker.com???s Gina Trapani started a PR Spammers wiki.
These two acts are symptomatic of growing frustration and anger by many people who perceive the PR profession of behaving like spammers in how PR practitioners pitch online.
Is the PR industry guilty of nothing less than being…
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