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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Will iTunes begin charging for podcasts?

A MacWorld UK report suggests that Apple is considering using its iTunes service to charge for some podcasts. Currently, all podcasts through iTunes—and virtually everywhere else except for a few taking advantage of Audible‘s service—are free. But the report suggests that a new company called What I Want Podcasting plans to sell subscriptions to podcasts featuring live performances of artists performing at the Air Jamaica Jazz and Blues Festival. “In the very near future,” the press release from the company stated, “we are going to offer podcasts for sale on iTunes, which feature clips of the concert this January 26-28.”

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  • 1.I think people would pay for podcasts of unique content, and for reliable integrated delivery to their iPods. It's really a form of audio on demand.

    Ed Kohler | January 2006 | Minneapolis, MN

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