Posted on June 25, 2012 5:24 am by Shel Holtz | For Immediate Release
Content summary: Neville’s at SWCC meeting in Bath on June 25; Shel’s at the IABC World Conference, FIR lunchtime meetup in Chicago on Wednesday June 27; FIR Interview with Badgeville’s Adena DeMonte is up; FIR Book Review by Bob LeDrew on Marketing in the Round by Gini Dietrich and Geoff Livingston will be up soon; Gini Dietrich is the next guest on the FIR Book…
Posted on June 21, 2012 11:45 am by Shel Holtz | For Immediate Release | Gamification | Social Media
Badgeville, the gamification service, introduced “social mechanics” on June 20, with features including a “Behavior Graph” that allows companies to measure specific social behaviors, and “Social Context,” an activity stream not unlike a Facebook newsfeed that companies can add to their own web and mobile properties. In this interview, FIR co-host Shel Holtz talks with Adena DeMarco, Badgeville’s director of marketing, about social mechanics, the gamification…
Posted on June 18, 2012 4:27 pm by Shel Holtz | Books | For Immediate Release
The next meeting of the FIR Book Club is on the calendar:
Gini Dietrich is co-author (with Geoff Livingston) of Marketing in the Round. Order the book (harcover or Kindle edition) so you can read it before the call!
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based…
Posted on June 18, 2012 12:36 pm by Shel Holtz | For Immediate Release
Content summary: FIR Book Review of The Virtual Self is up; next FIR Book Club is on June 29 with Gini Dietrich (and a book review of Marketing in the Round by Gini Dietrich and Geoff Livingston coming from Bob LeDrew); Frito-Lay FIR Interview is up; FIR meet-up at the IABC conference planned for June 27; discussion on FIR Live…
Posted on June 17, 2012 3:38 pm by Shel Holtz | For Immediate Release | Marketing
Our first FIR Live broadcast on the web in real time via YouTube took place on Saturday June 16 to address the topic of influencer marketing.
FIR hosts Shel Holtz and Neville Hobson led a discussion with an all-star panel comprising influential opinion leaders in the US and the UK:
- David Armano EVP, Global Innovation and Integration at Edelman and Logic…
Posted on June 15, 2012 2:10 pm by Shel Holtz | Brands | For Immediate Release | Gamification | Internal | Social Media
Business, brand and product literacy represent fertile ground for internal communicators. Increasingly, employees know their own jobs and the products on which they work, but aren’t well-versed in other parts of the company or products they don’t work on. In an effort to improve product literacy—which arose mainly from employees’ own requests—Frito-Lay communicators Michael Karle and Joe Flowers developed a website that provides all the…
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