Posted on July 16, 2012 12:58 pm by Shel Holtz | For Immediate Release
Content summary: FIR Interviews with Marcus Nelson and Chris Sorek coming soon; Ragan promo; News That Fits: executives need to catch up with social media; Michael Netzley reports from Singapore on recent reports on digital talent in Asia and ICT country rankings; the Media Monitoring Minute with CustomScoop; Barclays says sorry but do corporate apologies make any difference?; listener comments…
Posted on July 9, 2012 12:43 pm by Shel Holtz | For Immediate Release
Content summary: Third episode of the FIR Book Club with Gini Dietrich is up; FIR Interview with author Eric Bergman is up; coming soon: FIR Interviews with Marcus Nelson, CEO of Addvocate, and Chris Sorek, new Executive Director at IABC; Progresso update; News That Fits: ‘tis the season of business crises and communication kerfuffles with three companies in the reputation-damage frame:…
Posted on July 8, 2012 7:40 am by Shel Holtz | Books | For Immediate Release | Presentations | Speaking
If you hope to communicate effectively with any audience, the best thing you can change about your presentation is to never, ever, use a slideware program to develop your presentation content, says Eric Bergman.
No PowerPoint. No Keynote. No Prezi. No SlideRocket. None.
The author of Five Steps to Conquer ‘Death by PowerPoint’, published in May 2012, Bergman is passionate in his belief that the…
Posted on July 2, 2012 1:47 pm by Shel Holtz | Books | For Immediate Release | Marketing
Gini Dietrich was the guest author for the third installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Gini co-authored Marketing in the Round with Geoff Livingston.
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and…
Posted on July 2, 2012 6:31 am by Shel Holtz | For Immediate Release
Content summary: FIR Book Club recording coming; Shel’s IABC presentation is up; FIR Interview with Eric Bergman coming; a congratulatory shout out to Inside PR, celebrating 300 episodes!; News That Fits: Discussion - Wikipedia and PR: the landscape and what’s next following publication of the CIPR’s guidelines for PR practitioners; Ragan promo; Michael Netzley reports from Singapore on the battle for Fairfax Media…
Posted on June 28, 2012 8:52 am by Shel Holtz | Books | For Immediate Release | Marketing
FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston.
From the book description:
“It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and…
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