Posted on May 16, 2012 10:21 am by Shel Holtz | For Immediate Release
On April 26, 2012, FIR co-host Neville Hobson gave a keynote presentation at this year’s annual conference of the Public Relations Institute of Ireland (PRII) in Dublin. The overall conference theme was Reputation Management in the Age of Digital.
Could we genuinely have foreseen the extent to which technological innovations would have disrupted our way of working? asked the PRII. How social…
Posted on May 14, 2012 1:26 pm by Shel Holtz | For Immediate Release
Content summary: FIR interview with Grantoo co-founder and CEO Dimitri Sillam is up. The Speakers & Speeches file from Neville’s talk in Dublin is coming this week. Neville recounts the talk he and Philip Sheldrake gave at the Wikimedia UK Annual General Meeting over the weekend. A discount code is available for FIR listeners interested in attending Like Minds Exeter 2012. News That…
Posted on May 9, 2012 3:34 pm by Shel Holtz | For Immediate Release | Gamification
Student loan debt in the U.S. has reached $1 trillion. Charitable organizations are suffering, but young cash-strapped students haven’t developed a giving habit. Organizations invest considerable sums in corporate social responsibility initiatives for which they get little recognition. Companies want to grow their levels of engagement with important young-adult audiences but struggle for relevance. Wouldn’t it be awesome if all of these…
Posted on May 7, 2012 6:04 am by Shel Holtz | For Immediate Release
Content summary: FIR Book Review of "#FAIL" is up; FIR Facebook group is growing; video interviews with Mark Ragan in Amsterdam posted, with Neville about podcasting, with Shel about gamification; Neville guest lecturer at David Phillips’ PR class at University of Gloucester; News That Fits: dealing with corporate reputation crises - Rupert Murdoch and News Corp, Scott Thompson and Yahoo, Ben Baldanza and…
Posted on May 3, 2012 11:38 am by Shel Holtz | For Immediate Release
FIR co-host Neville Hobson reviews the Kindle e-book edition of #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One, by Bernhard Warner and Matthew Yeomans.
This book lays bare not only the biggest corporate mistakes and miscalculations of the social media age, but also points out where the organizational vulnerability is that caused each of the 50…
Posted on April 30, 2012 1:08 pm by Shel Holtz | For Immediate Release
Content summary: FIR Book Review of “Reality is Broken” is up, another book review coming this week; News That Fits: Klout gears up for brand pages and social media dominance; Ragan promo; information control at the London Olympics 2012 vs ambush marketers (and activists); Michael Netzley’s Asia report from Singapore; listener comments including John Cass on CREWE; the Media Monitoring Minute with…
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